11/08/10

Demandware Debuts New Mobile Commerce Offering

With Mobile Now a Critical Channel for Commerce, Demandware Mobile Provides Enterprise-class Functionality in a Discrete Mobile Commerce Offering that’s Compatible with any eCommerce Platform.

Woburn, Mass. – November 8, 2010 –

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Customers are accessing our mobile site for essentials such as product information, pricing, and availability while they are watching television, which requires tight data synchronization between our mobile site, website and TV network," said Craig Shields, vice president of ecommerce, Jewelry Television. “In a short timeframe, we developed a feature-rich mobile web storefront on Demandware that made it extremely easy for us to capture this engaged and growing mobile population.”

“Given its rapid adoption, mobile has to be a core part of retailers’ overall commerce strategy and they need an enterprise-class solution to support this critical, fast-growing channel,” said Jamus Driscoll, vice president of marketing for Demandware. “Demandware Mobile can be used by any retailer to deliver rich, branded mobile shopping experiences, regardless of their existing ecommerce platform. Of course, we prefer that all retailers use Demandware for both ecommerce and mobile commerce, but now retailers who are locked into platforms such as ATG, WebSphere and others, can leverage the robust functionality and operational benefits of Demandware for the mobile channel.”

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About Demandware, Inc. The trusted, global leader in on-demand ecommerce, Demandware revolutionizes how businesses deliver customized shopping experiences to consumers in the digital world. Only Demandware combines the on-demand ecommerce platform rated #1 by industry analysts, an open ecosystem of partners that extend the value of the platform, and measurable commitment by its employees to enabling client revenue growth. Demandware continually sets industry standards for market innovation and client satisfaction. Demandware clients include industry leaders such as Bare Escentuals, Barneys New York, Callaway Golf, Columbia Sportswear, Crocs, Hanover Direct, Jones Apparel Group, Lifetime Brands, Michaels Stores, Neckermann, Panasonic, Reitmans, s.Oliver and Theory. For more information about Demandware, visit www.demandware.com, call 888-553-9216 or email info@demandware.com.

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