New framework for Android-based mobile shopping applications enables businesses to extend their commerce solution and innovate across channels
CAMBRIDGE, Mass ATG (Art Technology Group, Inc., NASDAQ: ARTG), the premier provider of cross-channel commerce solutions, today announced the expansion of the ATG Catalyst program to include ATG Mobile for Android™, which enables clients to create native Android applications to support mobile shopping of ATG-powered e-commerce sites. Launched last year, the ATG Catalyst program is a community-supported asset distribution channel designed to inspire innovation, enhance product implementations, and further connect ATG customers and partners. Since the program’s introduction, more than 2,680 catalyst assets have been downloaded by developers who have used the valuable resources to enhance various cross-channel commerce initiatives. ATG clients have leveraged these available assets to build new features and applications, and enhance existing functionality to improve the customer experience on the web and across channels.
“When we launched the ATG Catalyst program, we strived to create an open-source inspired venue where our partners, customers, and internal teams could share ideas and code that would help them innovate on the web and across channels”
Introducing ATG Mobile for Android
ATG Mobile for Android provides a framework for clients to create and manage shopping applications optimized for Android-powered devices, including full m-commerce support.
Functional features include:
Multiple methods to discover products: includes support for browse, faceted search, and automated product recommendations
Rich imaging: merchants can utilize pan, zoom, and tilt horizontal features to present product images
Native navigation: intuitively makes use of touch screen for browse and search, scrolling categories, product and image selection, and checkout; menu and back key support is also included, as are quick fill functionalities that streamline data entry
Promotional content: includes merchandiser-managed slots to support targeting, personalization and promotions for mobile shoppers
Location Awareness: permits the targeting of content and promotions based on each shopper's current GPS location
Channel Synchronization: includes the ability to create and share saved addresses, credit cards, and cart status updates between site and mobile device, so carts and data can follow shoppers securely across channels.
Innovation in mobile commerce
Among the first assets made available through the ATG Catalyst program was ATG Mobile for iPhone® and iPod touch®, a native software application for sophisticated mobile storefronts optimized for Apple’s iPhone and iPod touch. Several global brands have taken advantage of this application, and have used it as a template to create and launch sophisticated mobile commerce applications. ATG customer Tommy Hilfiger received industry recognition for its mobile application built with ATG Mobile for iPhone, including the Retail Advertising and Marketing Association’s (RAMA) Racie Award and the Retail Information Systems News (RIS News) Mobile App of the Year Award.
New York-based Bluefly Inc., an online retailer of designer brands, fashion trends and superior value, is one of the latest ATG clients to launch a mobile shopping application using ATG Mobile for iPhone.
“The framework ATG provided via the ATG Catalyst program helped jumpstart our development efforts, while still granting us full control to create and launch a mobile shopping application that is customized for our brand,” said Marty Keane, senior vice president of e-commerce, Bluefly, Inc. “It gives our customers easy access to all of Bluefly's products, including a select iPhone assortment of our best designer apparel and accessories. The ATG framework also allowed us to create a truly seamless integration between the web browser experience and the mobile experience. Customers can start their Bluefly purchase on a computer and complete that same order using their iPhone, or vice versa. We’ve created a Bluefly shopping application that delivers an incredible experience for customers using the iPhone or iPod touch.”
ATG Catalyst content is hosted in a central repository on the company’s online customer and partner community (http://community.atg.com), where ATG product and technology experts can add catalyst assets as they are developed. These assets provide members with ideas, guidance, and reference code that enable new extensions to ATG products, and integrations with partner technologies and emerging technologies, such as mobile and social commerce tools.
“When we launched the ATG Catalyst program, we strived to create an open-source inspired venue where our partners, customers, and internal teams could share ideas and code that would help them innovate on the web and across channels,” said Bill Zujewski, vice president of product marketing, ATG. “In the first year, the program has achieved these goals and has played a particularly significant role in helping our clients realize the potential of mobile commerce. Today, Android has emerged as the largest smart phone platform in the U.S. and is the fastest growing worldwide. By providing a catalyst asset that makes it easy for our clients to create and launch mobile shopping applications optimized for Android devices, we are helping our customers stay ahead of the mobile revolution.”
For more information about the program and to download posted assets, ATG customers and partners can visit http://community.atg.com.
ATG (Nasdaq: ARTG) provides the most advanced cross-channel commerce software and services to fuel the growth of the world's best brands. Offering the industry's leading commerce solution, ATG works in partnership with clients to drive sales via a personalized customer experience - unifying and optimizing interactions across the Web, contact center, mobile devices, social media, physical stores, and other key channels. Exclusively focused on online and cross-channel commerce, ATG is uniquely capable of powering the most innovative and successful commerce experiences, with results that outperform industry norms. ATG Commerce is the commerce platform and business user application solution top-rated by industry analysts for powering results-driven, personalized, and innovative e-commerce sites. ATG's platform-neutral optimization solutions for live help, lead performance, and product recommendations can be easily added to any website to quickly and measurably grow revenue, boost loyalty, and unlock profits and insight. ATG is headquartered in Cambridge, Massachusetts, with additional locations throughout North America and Europe. For more information, please visit http://www.atg.com.
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This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks and uncertainties that may cause ATG's actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important risk factors affecting ATG's business generally may be found in its periodic reports and registration statements filed with the Securities and Exchange Commission at www.sec.gov. The determination of when enhancements or upgrades to current products will be made available, if ever, remains ATG's sole discretion and the information contained in this announcement does not constitute a commitment to deliver an upgrade or enhancement to current products.