Break Media, an online video network, has launched a video channel for NFL.com.
Mark Brohan , Research Director
Break Media Inc., an online video network and content provider aimed at men, has scored a new deal with the National Football League.
Break Media, which says its web-based video and advertising network reaches more than 130 million viewers worldwide each month, has launched a custom video channel for NFL.com on Break.com.
The custom NFL.com channel on Break.com will include highlights of key plays, news, live interviews, game analysis, fantasy football information and “must-see” moments from NFL games. Break Media, which has similar deals with the National Hockey League and the National Basketball Association, sees its new arrangement with the NFL as a key chance to build up its online brand, among a primarily male audience of sports fans, the company says.
The NFL, which operates NFLShop.com, No. 121 in the Internet Retailer Top 500, views the deal as offering another channel that drives content to its web-based fans—and shoppers. “We’re focused on reaching our fans with NFL content in more places,” says Hans Schroeder, NFL vice president of media strategy and development.
NFLShop.com generated web sales of $121 million in 2009.