8/31/10

Sony Style Europe Signs Deal With Accertify For Online Fraud Protection

World’s leading digital entertainment brand to deploy Accertify platform in Europe

Chicago, IL – August 31, 2010 - Accertify, a leading provider of enterprise-wide transaction risk screening services, announced today that it has signed an agreement with Sony Style Store, a division of Sony Europe (Belgium) N.V.,  to utilize Accertify’s industry-leading Interceptas® platform as the foundation for its enterprise-wide fraud prevention strategies across the European Sony online shops.

 “Since our founding in Tokyo in 1946, Sony has developed a reputation as a global innovator in the digital entertainment industry,” said Philippe Depautex, General Manager of Sales & Operations for Sony Style Store Europe and Co-chairman of the Merchant Risk Council Europe.  “We have chosen to enhance our current fraud prevention platform with Interceptas in order to achieve the same success other Accertify customers are experiencing.  Accertify’s solution will enhance our fraud protection, improve customer service and provide us with greater control.”

Globally, Accertify protects a rapidly growing number of market leaders and blue-chip companies in the retail, travel, electronics, social networking, digital download, event ticketing, online gaming, money transfer and other industries.  Accertify clients have documented reductions of 70 percent or more in their fraud rates in a matter of a few months, along with dramatic declines in fraud-related labour requirements and improvements in online customer service.  

“Card-not-present fraud is a growing cost for merchants in Europe.  We’re excited to offer Sony Europe the same industry-leading platform that has become the benchmark of innovation in North America,” said Andy Lee, European Director of Professional Services for Accertify. 

About Sony

Sony is a leading global innovator of audio, video, communications and information technology products for both the consumer and professional markets. Sony is renowned for its audio-visual products, such as the BRAVIA™ LCD high-definition television, Cyber-shot™ digital camera, Handycam® camcorder, “α” (pronounced Alpha) digital SLR camera, and Walkman® MP3 player as well as its VAIO™ personal computers and high-definition (HD) professional broadcast equipment, highlighted by the XDCAM® HD. Offering a complete end-to-end HD value chain and with its electronics, music, pictures, game and online businesses, Sony is one of the world’s leading digital entertainment brands, employing approximately 170,000 people worldwide. 

Through its long-term football partnerships as an official sponsor of the UEFA Champions League until 2012, Official FIFA Partner until 2014 and global sponsor of the FIFA World Cup™ in 2010 and 2014, Sony is inspiring a sense of excitement for the millions of football fans around the world. 

For more information on Sony Europe, please visit www.sony-europe.com  

“Sony”, “WALKMAN”, “VAIO”, “Cyber-shot”, “Handycam”, “α”, “BRAVIA” and “XDCAM” are registered trademarks or trademarks of Sony Corporation. All other trademarks or registered trademarks are the property of their respective owners

About Accertify®

Accertify Inc. is a leader in providing e-commerce companies with software, tools and strategies for preventing online fraud and mitigating enterprise-wide risks. Our Interceptas® platform integrates every component of fraud prevention, applies state-of-the-art automation to each step in process and offers advanced capabilities for managing fraud data. Built with a merchant's perspective, Interceptas delivers unparalleled flexibility in preventing various types of criminal behavior, including fraud related to card-not-present purchases, online scams and policy abuse, merchandise returns and exchanges and other data management challenges. Accertify is committed to providing online companies with the most cost-effective solution to fraud available. For more information, visit www.accertify.com.

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