8/17/10

Transaction Wireless Launches Gift Card Store on Facebook Platform

The store is Transaction Wireless’ first move into a b2b gift card mall on a social network.

San Diego & Lancaster, Pa.--Transaction Wireless (TW), the leading provider of virtual and mobile gift cards, announced today the launch of the Stoner Bunting Gift Card Group’s business-to-business (B2B) gift card store on Facebook Platform, which was fully developed and will be hosted by TW.

Stoner Bunting markets gift cards in the B2B channel for a wide range of merchants ranging from luxury retail, restaurants, apparel, automotive and health/beauty. The new deal marks TW’s foray into mall development for Facebook Platform, showcasing gift cards for multiple companies on one Facebook Page for easy bulk purchasing.

Designed for businesses to easily purchase bulk plastic gift cards – for incentive programs, employee rewards, customer thank-yous and more – the Gift Card Crew Facebook Page features eight merchants with more to come in the near future. The initial line-up on the Crew Mall includes, among others, Jiffy Lube, Regis Salons, Gordmans, Omni Hotels and Resorts, Legal Sea Foods, and Charity Choice.

“For consumers and businesses, the use of social networks to reach friends and customers is growing at a rapid pace,” says Bruce Springer, president and CEO, Transaction Wireless. “With the launch of our retailer storefronts on Facebook Platform, and now gift card malls on Facebook Pages, Transaction Wireless continues to introduce new products and sales channels to expand the multi-billion dollar gift card industry by creating easy to use, convenient opportunities for customers to interact and transact business. By utilizing our patented platform and Facebook application, businesses can stock up on top merchant gift cards 24 hours a day, seven days a week in a place where they are likely already spending time.”

“With our quarter century of expertise and dedicated gift card group, we’ve become an unparalleled partner for companies looking to implement or expand a gift card program,” says Jim Roosa, managing account director, Stoner Bunting Gift Card Group. “Clearly Facebook has become increasingly ubiquitous and, by partnering with Transaction Wireless, we’re able to continually offer the most compelling technology solutions to our customers and our customers’ customers.”

TW launched its gift card store for Facebook Platform to enable social gifting earlier this year. TW’s Facebook application offers virtual, mobile and traditional plastic cards. Retailers are able to offer their gift cards through Facebook’s more than 400 million active users with virtually no ramp up time or dedicated resources.

About Transaction Wireless

Transaction Wireless (TW) is a mobile commerce, payment and one-to-one relationship marketing company enabling a unique link between consumers, retailers and brands via any PC or mobile device leveraging TW's proprietary technologies. With unparalleled solutions, Transaction Wireless’ product portfolio includes a patented digital gifting and marketing solution; a multimedia mobile messaging service to extend any marketing program to the mobile phone or PC; a merchant mobile POS credit card terminal; and a turnkey Facebook solution for B2B or direct-to-consumer social gifting. The Company is headquartered in San Diego, California and counts AMC Entertainment, SpaFinder, Bass Pro Shops and Hallmark Business Connections, among others, as current clients. More information can be found at www.transactionwireless.com.

About Stoner Bunting Advertising

The Stoner Bunting Gift Card Group is an industry leader in driving sales and new customers for merchants in the business-to-business gift card sales sector. Made up of an experienced marketing team, the Gift Card Group retains membership in all the major industry associations and has a network of thousands of industry contacts to build brand awareness and generate sales through well executed B2B gift card programs. With the support of Stoner Bunting Advertising, a creative leader in the ad business for a quarter century, the Gift Card Group supports national and regional brands such as Jiffy Lube®, Charity Choice, Legal Sea Foods, Destination Maternity, and Texas Roadhouse. Additional information about The Stoner Bunting Gift Card Group can be found at www.giftcardsavings.com.

Topics:

Facebook, mobile gift cards, online gift cards, Transaction Wireless, virtual gift cards

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