7/19/10

Dale Nitschke Joins Alice.com Board of Directors

Alice.com today announced that Dale Nitschke, CEO of Ovative/Group and former President of Target.com, was elected to Alice’s board of directors.

Middleton, WI – July 13, 2010 – Alice.com today announced that Dale Nitschke, CEO of Ovative/Group and former President of Target.com, was elected to Alice’s board of directors. A retail industry veteran with extensive digital experience, Dale spent 23 years at Target Corporation including 8 1/2 years as President of Target.com where he built their organization and business from start-up stage to more than $1 billion in sales.  In his current role as CEO of Ovative/Group, Dale enables brands to leverage consumer information within digital platforms to create personalized consumer experiences that deliver new, high margin revenue streams via the emerging digitally-connected world.

“Throughout his career, Dale has been a tremendous leader in evolving the retail industry to meet the emerging opportunities of the digital space, and we look forward to benefiting from his insights and experience as a member of Alice.com’s board,” said Brian Wiegand, CEO of Alice.com. “Like Alice, Dale is focused on bringing value back to the consumer, and we welcome his contribution as we continue to deliver a new way for consumers to buy CPG goods online.”  

“Alice has brought an incredibly disruptive model to the CPG market that is changing the way we shop,” said Dale Nitschke, CEO of Ovative/Group. “I’m excited to join this dynamic team, and look forward to working closely with its leadership during this next phase of growth and success.”

About Alice.com

Alice.com provides eCommerce and interactive marketing services exclusively to the Consumer Packaged Goods (CPG) industry. The company’s eCommerce platform allows CPG manufacturers to sell direct to consumer online through a unique online service that provides always free shipping, automatic coupons, and a reorder tool that makes it easy for consumers to avoid the chore of running out to the store. Alice.com is privately held and headquartered in Middleton, Wisconsin.

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