7/14/10

Peapod expands its footprint in the Northeast

Online grocer Peapod is increasing its delivery service areas in four states.

Nesli Karakus , Senior Editor, Research

Online grocer Peapod, a subsidiary of Dutch supermarket chain Royal Ahold, is adding routes for its delivery trucks to include boroughs in New York City and more towns in Massachusetts, New Jersey and elsewhere.

The new service areas include:

 "This expansion effort is in direct response to consumer requests," says Peg Merzbacher, director of marketing for Peapod, No. 47 in the Internet Retailer Top 500 Guide.

Topics:

Grocery store, Peapod

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