7/09/10

Fenchurch Selects Locker Room Media To Run Digital Marketing Strategy

The streetwear label will use Locker Room to put in place a complete digital marketing strategy that will encompass search, affiliate marketing and partnership channels.

London, 8th July 2010 – Fenchurch Clothing, a UK based fashion manufacturer and retailer, has selected Locker Room Media to manage its digital marketing activity. The streetwear label will use Locker Room to put in place a complete digital marketing strategy that will encompass search, affiliate marketing and partnership channels.

Fenchurch was founded in 2000 when a group of friends set up their own brand, named after the area of London where they used to skate, and started designing clothes. Ten years on and the brand has come a long way, opening flagship stores in Covent Garden and Cardiff, as well as generating a loyal global customer base. Despite having a strong web presence for years, Fenchurch has turned to Locker Room Media to increase online customer relations and ensure the web channel is working hard to drive sales.

“Our highly loyal customers are based throughout the world, so the online channel is a very effective way for us to extend our reach in a way that just isn’t possible offline,” said Frances Ekiko, Online Marketing Manager at Fenchurch Clothing. “Up until now, we don’t feel as though we have properly exploited the full potential of the web. We are excited that this new partnership with Locker Room will enable us to improve retention amongst our existing clients and also expand our brand awareness into new areas and territories.”

“An iconic brand like Fenchurch was made for web,” said Iain Linkleter, Managing Director at Locker Room Media. “It’s unique blend of cutting edge, trendy design means that its customers are intensely loyal and eager to engage with the brand online in as many ways possible. Energising this loyal customer base and using digital marketing techniques to increase online brand awareness will be central to our strategy. We will be working hard to make sure that Fenchurch realise the full potential of the web to match their commercial goals.”

 This new client win for Locker Room adds to an already impressive retail client list, including La Senza, Jack Wills, Ryman, Blacks Leisure Group and Ann Summers.

About Locker Room Media

Locker Room Media is a young, creative, full service, independent agency focused on return on investment for its clients. Formed in 2001 with a particular focus on working with retail and gaming brands and has a diverse client list including Ryman, La Senza, Jack Wills, Ann Summers, Bodog, Stan James and Sporting Bet. Understanding consumer behaviour, interaction with digital media and how to effectively communicate with consumers are key to their work, which is all underpinned with robust tracking and analytics to deliver results.

The core services that Locker Room manages on behalf of clients are as follows: affiliate network management, search marketing (natural and paid for) design and production, eCRM, media planning and buying, social media management and digital marketing consultancy.

For further information visit Locker Room

Media Contact

Danny Whatmough

Wildfire PR

dannyw@wildfirepr.co.uk

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