6/23/10

Babycottons is first South American-based retailer using Allurent on Demand

Baby clothing retailers shows that smaller retailers can win with Allurent on Demand

Cambridge, MA  June 22, 2010  Allurent, the market leader in powering superior online shopping experiences, today announced that specialty apparel company, babycottons, has deployed Allurent on Demands interactive merchandising platform to enhance their ecommerce site.

Allurent on Demand (AoD) is a hosted, software-as-a-service offering that increases customer satisfaction and site conversion by quickly and cost-effectively deploying interactive merchandising widgets to retailers existing websites, including their social media points of presence, like Facebook.

Babycottons is a Peruvian-Argentine apparel company that provides stylish but sweet baby clothing that feature the softest Pima Cotton. Following their philosophy of dressing babies as babies, babycottons offers clothes with a classic design aesthetic. Babycottons reaches consumers through a network of retailer partners and proprietary stores in the United States, Mexico, Peru and Argentina, and its online shopping site, www.babycottons.com.

Being able to offer a premium online shopping experience despite being a small company with a limited budget was a big challenge for us, said Alexis Hoffmann, owner of babycottons. With Allurent on Demand, we were able to achieve this. Now, our online Shop by Outfit and Shop Essentials areas reflect the care and quality that we put into our clothing and help us outperform the competition.

Graeme Grant, chief executive officer of Allurent, comments, Our work with babycottons is important for several reasons. First, babycottons proves that smaller retailers with strong brand strategies and a real desire to offer a superior online shopping experience can do so without breaking the bank by leveraging Allurent on Demand.? Second, for Allurent, babycottons represents further international expansion that is exciting for our growth as a company.

About Allurent

Leading retailers like Charlotte Russe, Reebok and Under Armour partner with Allurent to create the most compelling online shopping experiences imaginable. The Allurent on Demand (AoD) Software as a Service platform includes a library of interactive merchandising widgets and a merchandiser?s business tool. The result is a superior shopping experience that leads to more satisfied customers and greater sales. For additional information please visit www.allurent.com.

About babycottons

Babycottons offers premium quality garments and accessories for babies and toddlers up to 6 years old. The first babycottons store was opened in Buenos Aires in 1999. Since then, the brand has expanded to become a multinational business with 18 locations throughout Argentina, Peru, Mexico and the US, plus an ecommerce platform through www.babycottons.com

Babycottons rapid success was based on two key factors: Quality and Design.? We use the best cotton in the world, pima of the Piura valleys of Northern Peru. Its long fibers, naturally soft and bright, guarantee the excellence of our products. This, coupled with our exclusive designs and appropriate prices, provide a unique value proposition for our clients. For more information about our company visit www.babycottons.com

Contact

Graeme Grant

Allurent

617-374-8800

ggrant@allurent.com

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