AudienceScience, a targeting technology company driving digital marketing success, announced today its newest addition to the sales team by hiring Douglas Smith as senior account executive.
New York, NY—June 3, 2010—AudienceScience, a targeting technology company driving digital marketing success, announced today its newest addition to the sales team by hiring Douglas Smith as senior account executive. In his new role, Smith will be responsible for providing the highest quality service to the growing roster of AudienceScience advertiser and agency clients in Oregon, Nevada and with a special focus on its San Francisco market.
Smith has a long-standing career in the online space with over ten years of experience under his belt. Most recently, he was regional sales manager at Kontera, where he evangelized in-text advertising in the Bay Area and Northwest region. Previously a senior account executive at Yahoo!, Smith was responsible for the sales of display, ad network, search, sponsorship and content integration for the Travel vertical. In this position, he was provided the opportunity to forge relationships with many of the company’s Travel clients and agencies such as Expedia, Hotwire and iCrossing for Travelocity to name a few. Prior to Yahoo!, Smith was considered an integral part of the Ask.com sales team for nearly five years. First hired on as a senior account executive with a focus on the Bay Area and Northwest region, he was soon promoted to the role of director of Western regional sales.
“We couldn’t be more thrilled to welcome Douglas to the AudienceScience team,” said Denise Colella, chief revenue officer at AudienceScience. “With his proven track record of success in sales and account management, we are excited to see him strengthen our account team in his new role as senior account executive. We are confident that he will help propel our advertiser partners’ campaigns to the next level.”
AudienceScience technology provides a unique gateway enabling universal access to audiences. This integrated audience platform, The Audience Gateway, drives digital marketing success for quality brand advertisers and premier publishers. Accessing 200 billion data insights into 386 million people worldwide, AudienceScience empowers marketers with the intelligence and control to execute effective global campaigns. Since 2003, AudienceScience has delivered over 50,000 targeted campaigns for clients including American Airlines, Financial Times, Gannett, New York Times Digital, Nikkei.com, SKECHERS, and Wall Street Journal Digital. For more information, please visit www.AudienceScience.com/.