Pet Supply Retailer Targets the Human Incontinence Market with Low-Cost, Medical-Grade Underpads.
May 24, 2010 - ValuePetSupplies.com, an e-commerce company serving pet owners, groomers, veterinarians, rescue organizations and pet stores with quality pet products at low prices since 2007, has launched a new online store at ValueUnderPads.com to serve the human incontinence market.
ValuePads for dogs have been the company’s top selling product, with over 5-million sold since 2007, and are used by puppy owners, breeders, veterinarians, owners of older incontinent dogs, and busy professionals who leave their dogs indoors for extended periods between walks. When orders began coming from medical care companies, doctor’s offices and nursing homes that were using ValuePads for humans, a new business opportunity was discovered.
“We launched ValueUnderPads.com to sell a wider offering of human-specific products such as larger and more absorbent pads, while leveraging our buying power and operational capacity,” said Marketing Director, Nick Carter. “Our human-use clients deserve a shopping experience focused on their needs exclusively.”
Like ValuePads puppy pads, human underpads, also known as “chux,” are constructed of a spun-bonded polypropylene facing to prevent leaks, while the absorbent fluff core absorbs liquid. Cost-conscious customers have been buying the low-cost medical-grade ValuePads for human use, as well.
ValueUnderPads.com went live on April 22nd and began shipping orders the following day. New customers receive a 10% coupon code: VUP, which is posted on a banner at the top of the homepage.
About ValuePetSupplies.com: Owned and operated by the Piech family since 2004, ValuePetSupplies.com is an online retailer of high-quality, low-priced supplies for dogs, cats, fish, birds, reptile, and small pets. Ninety-eight percent of orders ship within 24 hours from a 20,000 square- foot warehouse in Livingston, TN. ValuePetSupplies Rescue Advocates promote and participate in the rescue and adoption of abandoned dogs and cats through its Save Money, Save Pets campaign.
About ValueUnderPads.com: The newest online store owned and operated by the Piech family, ValueUnderPads.com offers medical grade ValuePads underpads, or “chux” for the human incontinence market.