4/30/10

Lakeside.com’s year-over-year traffic fell 34% in March

Traffic to home goods e-retailer Lakeside.com fell 34% to 1.35 million shoppers from 2.06 million in March, Nielsen NetView reports. Traffic was also down to several other home and garden shopping retail sites during an unusually harsh March.

Internet Retailer

Traffic to home goods e-retailer Lakeside.com fell 34% to 1.35 million shoppers from 2.06 million in March, Nielsen NetView reports. Traffic was also down to several other home and garden shopping retail sites during an unusually harsh March.

The Home Depot’s e-commerce site attracted the most consumers in March among home and garden online retailers with 12.84 million shoppers, down 3% from the prior year.

The top online home and garden shopping destinations in March, with unique visitors in millions this year compared with a year earlier and the percent change, according to Nielsen NetView, were:

Unique visitors count only once each shopper who came to a site, no matter how many times the shopper visited. This is a custom list compiled by Internet Retailer of the top e-commerce sites in this category based on data from Nielsen NetView, a service of The Nielsen Co. Rankings may contain multiple web sites from the same retailer or manufacturer. Nielsen has expanded its panels of Internet users and, effective with June 2009 data, this may affect the percentage change from previous results for some sites.

By length of visit, the top home and garden shopping sites in March (hours:minutes:seconds), according to Nielsen, were:

The top consumer goods home and garden advertisers in terms of online ad impressions (in millions) in March, according to Nielsen data, were:

Topics:

ACNielsen, business finance

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