4/26/10

GSI names the new head of its Pepperjam affiliate network

GSI Commerce Inc. has named Stephen Denton, a veteran digital marketing executive, to head the GSI Media Inc. unit created last year after GSI acquired the Pepperjam affiliate network. Pepperjam founder Kristopher B. Jones is leaving GSI, but says he will remain as an advisor for six months.

Internet Retailer

GSI Commerce Inc. has named Stephen Denton, a veteran digital marketing executive, to head the GSI Media Inc. unit created last year after GSI acquired the Pepperjam affiliate network. Pepperjam founder Kristopher B. Jones is leaving GSI, but says he will remain as an advisor for six months.

Denton will manage the Pepperjam affiliate network and direct the GSI Media unit, which is part of TrueAction, GSI’s digital marketing agency. Denton will report to Nick Pahade, president of TrueAction and CEO of GSI Media. Among the GSI retailer clients that have moved to Pepperjam are Modell’s and ShopNHL.com.

Denton was most recently senior vice president of marketing firm Cross Commerce Media. Previously, he was president of affiliate network operator Linkshare Corp.

“GSI Media, Inc. was created during the acquisition of the Pepperjam affiliate network with the goal of combining leading media networks under one roof to drive optimal value for clients,” GSI Media CEO Pahade says. “Steve is one of the most respected and experienced leaders in the affiliate marketing and ad network industry. The affiliate network can drive significant traffic for our clients and hiring Steve is proof positive of our seriousness and vision to grow the network over time, financially and geographically.”

“I’m excited for the opportunity to provide clients with a performance-based media network that is aligned with their brand and e-commerce goals,” Denton says.

On his blog, KrisJones.com, Jones writes that he will pursue entrepreneurial activities, but gives no details.

Topics:

Affiliate marketing, business, business finance, Gsi, GSI Commerce, kristopher b. jones, Linkshare, pepperjam

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