4/08/10

Online service lets consumers build a card full of admission passes

Smart Destinations has launched a service that lets sightseers build a customized card online that they can present for admission to museums, tours, and attractions.

Katie Evans , Managing Editor, International Research

Smart Destinations has launched a service that lets sightseers build a customized card online that they can present for admission to museums, tours, and attractions.

Travelers can visit BuildYourOwnTicket.com and select from as many as 45 different sights and activities in a destination area and add it to a customized card. The more tickets they buy, the more they save, according to the company. For example, a card providing access for one adult to Chicago’s Adler Planetarium, Chicago History Museum and Museum of Science and Industry costs $49.30 through the site compared with $58.00 if purchased individually. Consumers can view their savings as they add more attractions.

Shoppers pay online and receive by mail a credit-card sized smart card-a card containing a computer chip-which serves as a ticket for all attractions. The service offers tickets to destinations in Boston, Chicago, Maui, Miami, New York City and Oahu. The company says it plans to add more cities soon.

“The value behind all our products is to save customers time and money while vacationing,” says Cecilia Dahl, founder and president of Smart Destinations. “We already offer sightseeing passes that give travelers a lot of flexibility and savings across 14 destinations. This new approach is just another way to empower the traveler to see and do what they want for less. People are accustomed to that with flights and hotels. Smart Destinations makes it clear the opportunities don’t end there.”

Smart Destinations says it has more than 425 U.S. museums, attractions and tours in its network.

The attractions available for the new custom card offering, dubbed the Custom Explorer Pass, include The Empire State Building, The Metropolitan Museum of Art in New York City, the Miami Seaquarium, SkyDeck Chicago, Chicago’s Field Museum and Boston’s Museum of Science

“Even though in our case the product is a ticket, it draws on a lot of the same ideas and trends that have powered the growth of customer product in apparel and elsewhere,” says Rob Schmults, chief marketing officer for Smart Destinations. “While we are in the travel vertical, we are really a retailer in that we sell a physical product and the vast majority of our sales are online.”

Smart Destinations sells through its own web site and through such travel sites as Expedia and Travelocity. It says its average order value is $300.

Topics:

business finance, Communication, Hospitality Recreation, Ticket, Ubiquitous computing

NEWS CATEGORIES Back to Top...