4/05/10

KangaROOS Shoes Kicks Off a Comeback with New Ecommerce Site Powered by Volusion

Zak Stambor , Managing Editor

Fans of Vintage-Style Sneakers with Pockets Popularized in 80s Flock to www.kangaROOSusa.com in Record Numbers; New Volusion-Powered Ecommerce Site Monetizes Web Traffic, Increasing Sales by 75 Percent Week after Week

AUSTIN, Texas--KangaROOS (www.kangaROOSusa.com), creator of sneakers with pockets popularized by Walter “Sweetness” Payton in the 80s, recently launched an ecommerce website with Volusion’s award-winning shopping cart platform to make a wider selection of the vintage-style sneakers available for direct purchase by US consumers. After only three weeks of launching the online store, KangaROOS generated more revenue than its brick and mortar store attracted in three months. Additionally, web traffic has increased by 10 percent and first month’s sales have increased by 75 percent week after week.

“Prior to launching a site with ecommerce capabilities, we had solid, steady web traffic, but had no way to monetize that traffic”

Prior to launching the ecommerce site, KangaROOS began engaging with customers through Facebook. This new interaction acts as a forum for the company to reunite fans with the brand they love, as well as provide insight into a previously untapped customer base. Loyal ROOS fans often ask to find special models they remember wearing as kids and the page helps ROOS connect with their nostalgic followers. After the launch of the new ROOS site, 10 percent of initial online sales resulted directly from Facebook.

The Challenge

The Right Platform

Supporting Quotes

KangaROOS Through the Years

About Volusion
Volusion is a leader in ecommerce solutions for online businesses. Over the last ten years, thousands of companies have used Volusion to succeed online, including market leaders such as Disney, Motorola, Chicago Tribune, Michigan State University and Crutchfield. For more information about Volusion, please visit http://www.volusion.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6233285⟨=en

Contacts
Volusion
Olga Kazakova, 1-800-646-3517
olga_kazakova@volusion.com

Topics:

business finance, Clothing, Electronic commerce, fashion, KangaROOS

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