Mercia Tapping, CEO and president of Boston Green Goods Inc., will speak at the Internet Retailer Conference about how long-range planning helped her company achieve a 24% increase in sales.
Zak Stambor , Managing Editor
Every e-retailer wants to grow, but an increase in business can cause growing pains if retailers aren’t prepared. That’s why Mercia Tapping, CEO and president of Boston Green Goods Inc., planned ahead.
Tapping will explain how Boston Green Goods, which owns a portfolio of healthy living catalog and Internet properties, has enjoyed a 24% increase in sales in 2009 without scrambling to accommodate its increased business in a session at the Internet Retailer Conference entitled Managing for growth-get ready for the next wave.
She also will advise online retailers on how they can better leverage business partners for help when expanding. “Boston Green Goods has expanded its proprietary content management system so that it can provide strategic partners with a hosted platform for a co-branded e-commerce site,” Tapping says.
Tapping will detail how her long-range plans came to fruition this year, including how she has expanded product categories and offered more lower-priced items, especially those that encourage return visits. And she will give tips on how she got her latest e-commerce site off the ground and reveal her new initiatives to increase conversions.
Why the editors asked Mercia Tapping to speak:
Mercia Tapping is a ground up kind of woman. Tapping founded Boston Green Goods flagship AllergyBuyersClub.com in 1998. Her company also operates GreenandMore.com, SleepBuyersClub.com and Pain-Relief.com. Tapping leads all marketing and merchandising for Boston Green Goods and has implemented revenue driving strategies that helped the company post a 24% sales increase in 2009. E-retailers looking to grow will find tips and tactics in Tapping’s story.