4/01/10

International Beauty Company, L`Occitane en Provence, Selects Allurent on Demand

Zak Stambor , Managing Editor

Allurentâ„¢, the market leader in powering superior online shopping experiences, today announced that L`Occitane en Provence has selected Allurent on Demand to add differentiated shopping experiences to their online boutiques.

Allurent on Demand (AoD) is a hosted, software-as-a-service offering that increases customer satisfaction and site conversion by quickly and cost-effectively deploying interactive merchandising widgets to retailers` existing websites, including their social media points of presence.

L`Occitane en Provence is an international multichannel retailer of skincare and fragrance products inspired by the Mediterranean. While rooted in the Provence region, L`Occitane is a global company with retail stores in 85 countries and online boutiques for more than 24 countries. Today, Internet consumers can shop by category and by ingredient, such as shea butter or lavender. Allurent on Demand offers L`Occitane a platform for both enhancing those shopping approaches and continuously adding new and enticing merchandising experiences.

"L`Occitane is unique in drawing inspiration from Mediterranean cultures to develop natural and effective beauty products. We are constantly exploring ways to enable customers to connect with the essence of our brand, in sensorial, creative and different ways," said Christine Burke, vice president of international ecommerce at L`Occitane en Provence. She adds, "Allurent on Demand gives us many options for getting our brand across in a way that makes it very relevant and useful to the online shopper."

Graeme Grant, chief executive officer of Allurent, comments, "L`Occitane uses a very holistic approach where their stores, packaging, and products are all coordinated by an inspired and authentic vision for natural beauty. That`s a good match for Allurent because we combine branding, marketing, merchandising and online shopping into integrated, easy-to-deploy pieces. Our relationship with L`Occitane en Provence continues Allurent`s momentum in partnering with leading global beauty brands."

About Allurent
Leading retailers like Borders, Charlotte Russe and Under Armour partner with Allurent to create the most compelling online shopping experiences imaginable. The Allurent on Demand (AoD) Software as a Service platform includes a library of interactive merchandising widgets and a merchandiser�s business tool. The result is a superior shopping experience that leads to more satisfied customers and greater sales. For additional information please visit www.allurent.com.

About L`Occitane en Provence
For over 30 years, L`OCCITANE has drawn inspiration from Mediterranean art de vivre and traditional Provencal techniques to create natural beauty products dedicated to your well-being. Founded by Olivier Baussan, our effective products are rich in natural active ingredients and essential oils, which are often organic and always of controlled origin. Our body care, skin care, bath and hair products feature luxurious fragrances and textures from ingredients like shea butter, lavender, verbena and immortelle. Discover L`Occitane at usa.loccitane.com.

Contact:
Victoria Glickman Hodgkins
Allurent
617.320.1228
vhodgkins@allurent.com

Topics:

L'Occitane en Provence, Lavender, Online shopping, Retailing, Technology Internet

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