Zak Stambor , Managing Editor
Added customer choice shows the value of a flexible ecommerce platform
Ecommerce platform provider eCommera has joined forces with PayPal to offer integration of the popular consumer payment service with major retailers` current online payment methods. The first UK retailer to offer shoppers the PayPal option as a result of this partnership is House of Fraser.
The introduction of PayPal, integrated with House of Fraser`s existing ecommerce platform from eCommera, means consumers will be able to quickly process payments from one online wallet rather than submitting various card details each time. Ecommera expects many more retailers will follow House of Fraser’s lead and start offering shoppers a PayPal option.
Peter Callaway, Director of ecommerce, at House of Fraser, said: "We are committed to giving our customers choice, while providing the security and peace of mind customers need to shop with confidence online. Working with established ecommerce experts such as PayPal and eCommera allows us to be flexible and give our valued customers everything they want from their online shopping experience."
"The integration was handled seamlessly by eCommera and our existing secure payment provider DataCash and shows the value of a scalable and flexible ecommerce platform. In the same way shops must adapt their store layout, design and product placement, so websites must be able to adapt. It became clear to us this complementary payment method, would appeal to our customers and drive increased satisfaction and sales," added Callaway.
Already House of Fraser has seen more than 11% of transactions processed via PayPal as a result of the eCommera partnership.
Richard Yeo, Chief Technology Officer at eCommera, said: "Including PayPal is a logical step forward for many online retailers and we`re delighted to be offering our clients the benefits of this partnership. At the cash register in-store we have had multiple payment options for many years, from store cards to credit cards, via cash, cheques and gift vouchers. Increasing the options for online payments is a great idea because it gives consumers that choice.
Cameron McLean, General Manager of Merchant Services at PayPal, said: "Even the best online retailers find that some customers abandon a purchase before making it through checkout. There are many reasons for this, including a lengthy checkout process or the absence of the customer`s preferred payment method, such as PayPal. We can also help retailers by making checkout as quick and easy as possible for their customers, minimising the chances of them abandoning their purchase."
Founded in 2007 by Michael Ross, founder of Figleaves.com, and ex-BT marketing director, Andrew McGregor, eCommera is a UK-based provider of e-commerce services and consultancy to the retail industry. eCommera serves over 20 major retailers - including Asda, House of Fraser, Hamleys, Goldsmiths, Space NK and Flying Brands - and employs more than 70 people.
eCommera’s CoreTrader service is an analytical dashboard that helps retailers understand what the drivers of profit and growth are for their online commerce operations. The eCommera CoreCommerce Platform is an e-commerce trading platform, delivered as Software as a Service, that enables retailers to act on that insight and build profitable ecommerce operations. Alongside the core technology platforms, eCommera also provides associated online retail consulting services via a team of e-commerce experts.
For more information: www.ecommera.com
About House of Fraser
House of Fraser is a department store group with 61 enviable locations across the UK and Ireland. As one of the best known names on the high street, House of Fraser has presented customers with an unrivalled nationwide department store for 160 years. The company was acquired by the Highland consortium in November 2006 marking the beginning an exciting new chapter in its history. The group has annual sales in excess of £1.25bn and employs 6,500 House of Fraser staff and 10,000 concession staff through 5 million sq ft of selling space. Customers can shop online at http://www.houseoffraser.co.uk
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