3/31/10

Coremetrics Helps HarperCollins Publishers Get a Read on Its Online Customers with the Help of Web Analytics, LIVEmail and...

Paul Demery , Managing Editor, B2B E-commerce

SAN MATEO, Calif., March 24, 2010 – Coremetrics, the leader in marketing optimization, today announced that HarperCollins Publishers, one of the world’s leading English-language publishers, has selected Coremetrics Analytics™, Coremetrics LIVEmail™, and Coremetrics Explore™ marketing optimization solutions to deliver a highly customized experience to its customers. With the intelligence gleaned from the Coremetrics Continuous Optimization Platform, HarperCollins will be able to significantly improve the experience for its customers looking for their titles online.

“HarperCollins has always looked for new ways to employ technology to help generate additional business opportunities. On the publishing side, we were the first publisher to use point of sale data in our operations, to digitize our content, and create a global digital warehouse,” said Carolyn Pittis, SVP, Global Author Services at HarperCollins. “With Coremetrics’ help, we’ve now upgraded our ability to see consumer interactions with our global websites in new more actionable ways. This insures we can provide the best available engagement information and context to our publishing groups and to the authors they serve.”

Coremetrics Analytics features:

  • Enterprise-level analytics with a comprehensive view of program effectiveness across channels, sessions and platforms.
  • Merchandising reporting to increase initiation and decrease abandonment of key activities by automatically mapping product and promotional categories to website analytics reports.
  • Content analysis to improve site navigation and tools to determine the value of page real estate and promotional effectiveness.

    Coremetrics LIVEmail enables marketers to:

  • Segment frequent visitors to send them regular, relevant offers and content, based on customers` demonstrated product affinities and most recent interests.
  • Email product abandoners with timely, contextually-relevant messaging to recapture lost revenue, reduce shopping cart abandonment and increase lost-customer recovery.
  • Make exclusive offers to high-value customers.

    Coremetrics Explore can increase visitor acquisition, conversion and retention rates with:

  • Ad-hoc reporting to leverage flexible report types and produce the right data views for individual businesses.
  • Advanced segmentation to report only those data elements that businesses deem important.
  • The ability to import and analyze registration and multichannel data to gain deeper insights into registered visitor segments and high-value customers.

    “HarperCollins’ extensive catalogue gives them a wealth of data to work with, as well as opportunities to maximize the time customers spend on the site,” said Jeff Schmidt, vice president of sales, Coremetrics. “With Coremetrics, HarperCollins can deepen its relationship with customers, both online and offline, anticipate their future buying decisions and deliver appropriate content to each customer every time they visit HarperCollins.com.”

    About Coremetrics
    Coremetrics is the leader in marketing optimization. Its products help businesses relentlessly optimize their marketing programs to make the best offer, every time, anywhere, automatically. More than 2,100 online brands globally use Coremetrics’ Software as a Service (SaaS) to optimize their online marketing. Coremetrics’ integrated marketing optimization solutions include real-time personalized recommendations, email targeting, display ad targeting across leading ad networks, and search engine bid management. The company’s solutions are delivered on the only online analytics platform designed to anticipate the needs of every customer, automate marketing decisions in real time, and syndicate information across all customer channels. The company is privately held with funding from Accel Partners, FTV Capital, Highland Capital Partners, and W Capital Partners, and is headquartered in San Mateo, California.

    Find more information at coremetrics.com or 866-493-2673.

    Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

    Media Contacts:
    Michela Stribling
    Senior Director, Corporate Communications, Coremetrics
    Tel: (650) 762-1433
    Email: mstribling@coremetrics.com

    Shelley Risk
    Horn Group for Coremetrics
    Tel: (415) 905-4037
    Email: srisk@horngroup.com
  • Topics:

    business finance, IBM WebSphere Commerce, Internet marketing, optimization, Technology Internet

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