3/24/10

OpticsPlanet sets its sights on six more domain names

OpticsPlanet, online retailer of sport optics, eyewear, and tactical and military gear, has acquired six more domain names. The company plans to develop web stores for the new domains such as Rangefinders.com and GunCabinets.com.

Bill Briggs , Senior Editor

Online retailer OpticsPlanet Inc., which sells sport optics, eyewear, and tactical and military gear through seven niche sites, has acquired six more domain names. The company plans to develop online stores for Rangefinders.com, GunCabinets.com, GunCases.com and Gun-Safes.com, and also acquired rights to alternate spellings for two of them: Range-finders.com and Gun-Cabinets.com.

“With the domain acquisitions we have added six of the best currently available dot-com domains in the outdoor lifestyle and firearm storage spaces to our growing portfolio,” says Mark Levitin, CEO. “The development of these premium web properties and their integration into our existing network will broaden our reach to the outdoor and gun communities.”

OpticsPlanet,, No. 197 in the Internet Retailer Top 500 Guide, acquired the names through a revenue-sharing agreement with web hosting and design firm WebSalesGroup, which previously owned the sites. While the details weren’t released, Levitin says the agreement is long-term.

Pavel Shvartsman, OpticsPlanet co-founder and president, will be speaking at the Internet Retailer Conference & Exhibition, June 8-11 in Chicago, in a session titled Using niche stores to grab opportunities.

Topics:

business finance, Technology Internet

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