Best Buy’s Gina Debogovich, communities manager, will show attendees at the Internet Retailer Conference how to use blogs to inform consumers and market products, and will detail how to manage blogs.
Mark Brohan , Research Director
Electronics retailer Best Buy is using multiple social media tools to interact with customers-existing and potential-including blogs, forums and Twitter streams, says Gina Debogovich, communities manager.
Debogovich will describe how Best Buy uses blogs to educate consumers-and help the company manage shopper queries-and how the company manages those social communities at the Internet Retailer Conference & Exhibition 2010, in a session titled Plugging into the power of blogs and bloggers.
“To help support our customers with Microsoft’s Windows 7 operating system launch we set up a blog a few months ahead of time to inform them about the technology, if they chose to upgrade,” Debogovich says. “We were looking to decrease calls to our call centers and keep consumers informed. It went over so well that we’re doing something similar for the Microsoft Office 2010 release this summer.”
Debogovich will provide additional examples of how Best Buy uses blogs and other social media tools, and will give details on managing blogs, including establishing blogging policies. “It’s critical to hold employees accountable, to let them know what to say-and what not to say,” she adds.
Why the editors asked Gina Debogovich to speak:
Gina Debogovich drives Best Buy’s online social media initiatives. She engages directly with customers on Twitter, appears in Best Buy`s bi-weekly videos, and writes the Best Buy blog "Best Living." She leads a team responsible for the day-to-day operations of customer-facing online communities across Best Buy brands and for moderating nearly all of Best Buy`s online customer-facing engagements.