3/22/10

Stony Creek Brands drives personalized marketing with smartFOCUS and SolutionSet

Zak Stambor , Managing Editor

- Leading retail brand looks to strategic partnership to reveal value in marketing data through advanced multi-channel marketing software -

Boston, MA – March 22, 2010 – Retailer Stony Creek Brands has selected Intelligent Marketing software from smartFOCUS, in concert with a SolutionSet Marketing Database, for digital and direct marketing across its millions of customers and prospects.

Multi-channel marketing software provider smartFOCUS and multi-channel marketing services company SolutionSet delivered the solution under their partnership agreement. This enables Stony Creek Brands to benefit from smartFOCUS’ advanced analytics, reporting, segmentation and data mining capabilities within SolutionSet’s robust on-demand digital marketing platform.

Stony Creek Brands, LLC is the holding company that operates two separate catalog and e-commerce brands – Cooking Enthusiast, LLC and Uno Alla Volta, LLC. Between the two high-end brands, is offered an array of categories, including home accessories, jewelry, gifts, collectibles, table top and cooking tools.

As it diversified and its customer base grew exponentially, Stony Creek Brands outgrew its homegrown order management solution. It needed more advanced analytics, and turned to SolutionSet for a solution that could bring its disparate data together and provide valuable insight on a vast range of customer data. SolutionSet built a custom solution for Stony Creek Brands that conformed to all of its existing rules and processes, such as labeling returns and exchanges.

SolutionSet chose smartFOCUS` Intelligent Marketing software as part of its custom on-demand marketing platform for the power and segmentation capabilities of its software, which enables the Stony Creek Brands marketing team to understand customer behavior, and gain a high level of personalization and relevance across a substantial contact database. This met Stony Creek Brands’ needs for a means to produce targeted email distribution lists to communicate and inspire individual customers.

By using smartFOCUS, Stony Creek Brands can also quickly compose ad-hoc campaigns to reach specific audiences, and even make changes at a moment’s notice. For example, it can create micro-targeted campaigns to individual sets of relevant customers uncovered using smartFOCUS` in-depth exploratory capabilities.

Jay Alpert, president and co-founder of Stony Creek Brands said, “The smartFOCUS drag-and-drop functionality really made it a snap to jump in and use our new multi-channel marketing software right away. We can create a Venn diagram out of a pool of customers, drag it out to the desktop or right into a campaign to utilize it. Our campaigns are easy to run and analyze, and we can adjust them as we keep track of results. smartFOCUS and SolutionSet is a winning combination, I couldn’t recommend them highly enough.”

Jake Hall, director of database solutions of SolutionSet, said, “We chose smartFOCUS because it is a strong and trusted partner that offers one of the most usable and complete multi-channel marketing solutions on the market. We’re familiar with competitors such as Alterian, and felt that smartFOCUS would provide our customers more value.”

Chris Underhill, CEO of smartFOCUS, concluded, “Smart marketers demand intelligent multi-channel marketing software that lets them treat customers as individuals. With our software companies can try and run different campaigns, optimize them for their targets, and analyze results. SolutionSet is a respected solution provider that is pleasure to partner with, and we’re proud to play a part in Stony Creek Brands transforming its customer communications to inspire its customers.”

About SolutionSet

SolutionSet is a marketing services company that plans, creates, and delivers integrated communications programs to engage customers and drive transactions for clients including adidas, AT&T;, Dell, eBay, Stanford University, and more. Visit: www.solutionset.com.

About smartFOCUS:

A leading international provider of multi-channel marketing software and services, smartFOCUS and its Intelligent Marketing solutions integrate data to deliver the most powerful analysis and customer insight, enabling communication across the entire marketing operation.

More than 700 companies worldwide rely on smartFOCUS to inspire customers, improve results and transform marketing performance. Clients and partners include AAA, ABN AMRO, ASOS, Centre Parcs, EasyJet, EMI, Epson Europe, Equifax, Eurocamp, Harrods, Landal Green Park, Manchester United FC, QVC, Rabobank, RCI-GVN, Société Générale and Sony Europe.

smartFOCUS in news media:

smartFOCUS Astech, a specialist division of smartFOCUS located in Denver, Colo., U.S., provides marketing expertise and Intelligent Marketing solutions that serve more than 200 news media companies internationally. Customers include USA Today, the New York Times Regional Media Group and the Washington Post.

smartFOCUS in e-mail and digital marketing:

smartFOCUS Digital, a specialist division of smartFOCUS, located in London, U.K., provides smartMARKETER eChannel a fully on-demand digital marketing solution that serves each of its customers with e-mail, mobile, social network, landing page, microsites and RSS channel communications.

smartFOCUS is headquartered in Bristol, U.K., with operations in the U.S., Europe and Asia Pacific. For more information, visit www.smartFOCUS.com.

Media contacts:
Prompt Communications on behalf of smartFOCUS
Laurie SantaLucia or Hazel Butters
US Tel: +1 617 401 2171 / +1 617 291 9899
UK Tel: +44 20 8996 1653 / +44 77 8068 7813
smartFOCUS@prompt-communications.com

Topics:

business finance, direct marketing, Marketing resource management, TE Data, Technology Internet

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