3/17/10

The web grew while store sales faltered for Hot Topic

Total revenue and comparable-store sales declined, but the e-commerce channel turned in a 30% increase for Hot Topic in 2009.

Bill Briggs , Senior Editor

Total revenue and comparable-store sales declined, but the e-commerce channel turned in a strong performance for youth apparel retailer Hot Topic Inc. in 2009.

For the year ended Jan. 30, Hot Topic, No. 211 in the Internet Retailer Top 500 Guide, reported:

Based on Internet Retailer calculations, the web accounted for 8.1% of total sales compared with 6.0% in 2008.

Hot Topic, a multichannel retailer of rock music, pop culture and music-inspired fashion for the 12 to 22 crowd, doesn’t break out quarterly web sales. But in the fourth quarter, Hot Topic did report:

Topics:

business, CSN Stores, fashion, same-store sales

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