Visitors to WineMcGee.com can sign up for wine tastings, manage wine stocks and share comments on their favorite vintages with friends. Now they can also view profiles and reviews of the more than 45,000 wines offered on Wine.com before buying online.
Bill Briggs , Senior Editor
Visitors to WineMcGee.com can sign up for wine tastings, manage their personal wine stocks and share comments on their favorite vintages with friends. With new integration with the product database of e-commerce site Wine.com, WineMcGee.com now also lets them view profiles, ratings and reviews of the more than 45,000 wines offered on Wine.com before making an online purchase.
Wine.com, No. 218 in the Internet Retailer Top 500 Guide, has made available to WineMcGee the application programming interface, or API, of Wine.com’s product database.
“This new database allows us to supplement our local wine tasting, restaurant, and winery listings with content from Wine.com and provide great tools that haven`t existed in the past,” says Michael Siegler, founder of WineMcGee. “For example, users can print wine tasting sheets prior to attending local tastings, and then come back to the web site and review or purchase wine afterward.”
“WineMcGee.com is the most comprehensive and compelling integration with our API I have seen so far,” says Cam Fortin, director of business development at Wine.com. “Although WineMcGee.com is still in beta, it seems poised for great growth and user adoption.”
WineMcGee.com, which is nearing the end of its beta test period, is focused on building tools that enable users to track their wine experiences and learn more about wine, the company says. WineMcGee says it also is completing development of new software for cellar management, wine country vacation planning, and further integration with local restaurants and retailers.