3/09/10

Mercent Launches eCommerce Price Optimization Engine; Expands Retailer Control of Product Pricing and Merchandising On...

Zak Stambor , Managing Editor

Santa Monica, CA - Montgomery Technology Conference, March 9, 2010 -- Mercent™, an award-winning provider of on-demand marketing solutions for retailers, announced today the launch of the Mercent Retail™ Price Optimization Engine, a fully automated product catalog repricing tool that enables merchants to dramatically improve their online marketplace sales performance and maximize profit margins by automatically determining and publishing optimized product pricing and merchandising offers on Amazon and other third-party online shopping channels.

The Mercent Retail Price Optimization Engine was developed with direct input from Mercent’s top-tier retail clients and boasts a full spectrum of dynamic features that enable Mercent clients to maximize sales performance on Amazon.com and other online shopping platforms. Mercent’s new Price Optimization Engine is available to subscribers of the Mercent Retail Marketplace online channel management platform. Key tool features include:

Offered as a SaaS-based software tool automatically integrated within the Mercent Retail online channel management platform, Mercent’s Price Optimization Engine is easy-to-use and accessible through a simple, elegant and intuitive user interface that allows retailers to begin repricing merchandise on Amazon.com immediately. The Mercent Retail Price Optimization Engine is provided at no added cost to Mercent Retail Marketplace™ clients.

"Mercent’s new Price Optimization Engine builds upon years of eCommerce technology innovation and development, providing our retail clients an even greater competitive advantage through Mercent Retail in an increasingly crowded and dynamic online consumer market,” said Eric Best, CEO of Mercent.

According to Cookie’s Kids Director of eCommerce Al Falack, “Mercent is in lock-step with their customer base and truly understands what it takes to sell successfully online. This is evident in the relevance and quality of the new product features we’re seeing from Mercent. We highly anticipated these repricing features and are already seeing business value from the repricer tool.”

Mercent will host a complimentary webinar on Wednesday March 31, 2010 from 11:00 a.m. – 12:00 p.m. to preview its new Price Optimization Engine and educate retailers on the most successful repricing strategies and tactics to maximize sales on Amazon and other third-party sales channels. Interested merchants can reserve an advance seat by contacting Mercent Sales at sales@mercent.com or by calling 206.832.3924.

To learn more about the Mercent Retail™ online channel management platform; the Mercent Retail™ Social shopping service; Mercent Retail Price Optimization Engine; Mercent Performance marketing service; and/or the company’s complete list of online marketing channels in the Mercent Shopping Network visit www.mercent.com or contact Mercent Sales.

About Mercent
Mercent is a leading provider of online channel marketing technology and services for retailers. Through its award-winning Mercent Retail™ SAAS technology and Mercent Performance™ professional services, Mercent helps the world’s most successful online merchants including 1-800-Flowers, Bass Pro Shops, Brookstone, GUESS?, L`Occitane USA, Redcats Group, and REI optimize online shopping channel marketing campaigns to drive customer acquisition, revenues, profits, and inventory velocity. Mercent is the single point of integration with a vast online advertising network that includes transactional marketplaces such as Amazon.com and eBay; comparison shopping engines (CSEs) such as Shopping.com and NextTag; affiliate marketing programs such as LinkShare and the Google Affiliate Network; and other product advertising channels including Microsoft Bing Cashback and Google Product Listing Ads (PLA). The company is a `Selling on Amazon.com` Certified System Integrator, Buy.com Gold Certified Partner, eBay Certified Provider and certified Google Product Search Partner. Founded by a seasoned team of Amazon.com veterans, Mercent is a venture-funded company based in Seattle, WA. For more information, visit www.mercent.com.

Topics:

Affiliate marketing, Amazon.com, Internet marketing, Online retailers, pricing

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