3/09/10

L.L. Bean will launch its new line and web site next week

The outdoor apparel and gear retailer on Monday will launch L.L. Bean Signature, a contemporary apparel and accessories line along with a dedicated e-commerce site and catalog.

Zak Stambor , Managing Editor

Outdoor apparel and gear retailer L.L. Bean on Monday will launch L.L. Bean Signature, a contemporary apparel and accessories line along with a dedicated e-commerce site www.llbeansignature.com and catalog.

L.L. Bean, No. 22 in the Internet Retailer Top 500 Guide, already has launched a dedicated Facebook fan page for the brand. The page, which offers fans a preview of the line’s spring collection, had 883 fans as of 1 p.m. EST.

The retailer began making limited quantities of seven items from the line available on the L.L. Bean Signature web site on Jan. 19. All the items sold out within three days.

Topics:

Bean, business finance, L.L.Bean, Online shopping

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