Zak Stambor , Managing Editor
Customers can improve ROI by optimizing Web site performance, improving visibility and increasing conversions
ATLANTA, Feb. 25, 2010-Silverpop®, the world’s only provider of both email marketing and marketing automation solutions specifically tailored to the unique needs of B2C and B2B marketers, has partnered with ClickTale, the industry leader in Customer Experience Analytics, to help customers more effectively track consumers’ online behavior and better understand what engages them.
The partnership comes as marketers continue to shift more of their budgets toward interactive channels and the need for effective measurement tools continues to grow. A recent Silverpop survey found that four out of 10 marketers will increase their email budgets in 2010 and a May 2009 Forrester report indicated that U.S. businesses will spend $953 million dollars on Web analytics software in 2014.
ClickTale provides email marketers with a unique look at how recipients interact with links within email messages and subsequent activity on related landing pages. The service tracks site visitors’ every mouse move, click and scroll and creates real-time movies of their entire browsing session. The company also provides visual heatmaps and other behavioral reports that aggregate thousands of browsing sessions to demonstrate what visitors are doing as a group, such as where they focus on the page, what engages them most and how far down they scroll. Through this partnership, Silverpop and ClickTale customers will be able to seamlessly integrate the two services.
“Silverpop recognizes that its customers are focused on optimizing performance and demonstrating ROI, so we partner with companies that make this possible in ways that are effective, efficient and unique,” said Silverpop CEO Bill Nussey. “We are pleased to help our customers easily include their email marketing programs into their ClickTale reports, allowing for the delivery of the right message at the right time and the development of deeper and more relevant relationships with their customers.”
“We are looking forward to offering Silverpop’s extensive client base easy access to our unique optimization tools,” said Tal Schwartz, co-founder and CEO of ClickTale. “These savvy email marketers understand the vital role effective analytics plays in a successful email marketing program. Now, they will be able to take behavioral analysis to a whole new level and obtain an incredibly clear understanding of what works and what does not.”
Silverpop`s Engagement Marketing suite helps turn prospects into customers, and customers into fans. Silverpop`s Web-based solutions enable companies worldwide to build relationships with customers and prospects through the creation, automation and delivery of relevant, online messaging. And Silverpop`s strategic counsel, service and support helps clients with the precise level of training and advice needed to quickly improve campaign results and ROI. Silverpop makes it easy and affordable for marketers to create, automate and execute campaigns ... from first click to lifetime customer. With offices in the United States, the United Kingdom and Germany, Silverpop`s engagement marketing technologies are used by industry-leading brands around the globe. Best practices and white papers are available at www.silverpop.com.
Silverpop® is a registered trademark of Silverpop Systems Inc. Silverpop Engage and Silverpop Engage B2B are trademarks of Silverpop Systems Inc.
ClickTale is the industry leader in Customer Experience Analytics (CEA), providing businesses with revolutionary insights into their customers’ online behavior. Over 35,000 businesses rely on ClickTale to optimize website performance, improve usability and dramatically increase conversion rates. ClickTale tracks every mouse move, click and scroll, creating playable videos of customers’ entire browsing sessions as well as powerful visual heatmaps and behavioral reports that perfectly complement traditional web analytics. As a fully hosted subscription service, ClickTale is cost-effective and quick to set up. For more information, please visit www.clicktale.com.
Silverpop, Senior Corporate Communications Associate