Bill Briggs , Senior Editor
New Site to Drive Conversion Rates With Built-In Apparel Market Best Practices for eCommerce and Integrated Intelligent Marketing and Merchandising Features
PETALUMA, CA--(February 16, 2010) - MarketLive, Inc., a leading eCommerce software and service provider for midsized specialty retailers, today announced that Ulla Popken, a worldwide multichannel retailer of quality women’s plus-sized clothing headquartered in Glen Arm, Maryland, has selected MarketLive as its eCommerce platform vendor. Together, Ulla Popken and MarketLive will create a new, robust eCommerce website for the U.S. and Canadian markets that is optimized to drive conversion rates. The apparel leader will utilize MarketLive Intelligent Marketing and Merchandising (IMM) features to integrate email, personalization, and on-site merchandising on the new site.
Ulla Popken selected MarketLive because of rich functionality provided by the MarketLive platform combined with the company’s deep expertise in multichannel apparel retailing. Additionally, MarketLive’s integration with best-of-breed eCommerce companies such as Bronto, MyBuys, and Omniture, offers a complete and robust solution. Ulla Popken also liked MarketLive’s approach of partnering with its retailers to build and manage successful eCommerce businesses.
"We are in business to offer the most contemporary and stylish collection of quality plus-size clothing at moderate prices for the U.S. and Canadian markets," said Michelle Richenderfer, Director of Marketing for Ulla Popken. "When it became clear we had outgrown our current site, we embarked on a comprehensive search for an eCommerce platform vendor that we could partner with to reach our goals. We were excited to find MarketLive -- a company that is aligned with our business and has the platform, expertise, and best-practice knowledge to ensure our success online."
Ulla Popken will launch its new site on the MarketLive Intelligent Commerce platform that combines powerful eCommerce software, highly-reliable, scalable IT infrastructure, and the ability to easily integrate third-party or custom-built features. The platform also includes the MarketLive Integrated Marketing and Merchandising (IMM) Suite, a set of integrated segmentation, personalization, alerting, email, and search engine optimization technologies that attract the right customers and reach individual shoppers with relevant emails and offers.
Informed by MarketLive best practices and Intelligent Selling strategies, the suite enables effective marketing and merchandising with fewer resources and without the need for special expertise. "This approach fits in perfectly with our lean operating model by leveraging the experience of MarketLive and its partners, while allowing our staff to focus on our customer needs," added Richenderfer.
"The addition of Ulla Popken to our family of apparel retailers signals MarketLive’s momentum in this important market," said Mark Pierce, Chief Executive Officer, MarketLive. "We look forward to partnering with the Ulla Popken team to create a first-class website that will increase revenues and build their brand worldwide."
Since 1995, MarketLive, Inc. (www.marketlive.com) has provided enterprise-class eCommerce retail technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive’s best practices-based Intelligent Selling® methodology enable merchants to enhance their customers’ experience online while dramatically improving acquisition, conversion, and retention rates. The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers successful retail eCommerce sites, including Peruvian Connection, Bon-Ton Stores, Sports Chalet, Vanity Shops, Gaiam, Party America, and Danner and many others.