1/20/10

The web helped Williams-Sonoma celebrate the holidays with higher sales

Holiday direct marketing sales grew for Williams-Sonoma, and that boost in revenue should help Williams-Sonoma end Q4 with a 13.0% increase in e-commerce revenue, projects Internet Retailer. For the year, web sales will likely be down 9.5%.

Mark Brohan , Research Director

Holiday direct marketing sales grew nicely for Williams-Sonoma Inc., and that boost in revenue should help Williams-Sonoma end the fourth quarter with a 13.0% increase in e-commerce revenue, projects Internet Retailer.

Williams-Sonoma won’t release its year-end financial results until March, but the numbers contained in the multichannel retailer’s December sales report show sharply higher direct-to-consumer sales.

For the eight weeks ended Dec. 27, Williams-Sonoma, No. 24 in the Internet Retailer Top 500 Guide (a PDF version of the company’s financial and operating profile can be ordered by clicking on its name), reported:

“We are extremely pleased with our holiday performance,” says Williams-Sonoma CEO Howard Lester. “Revenues, selling margins and controllable expenses all exceeded the high end of our expectations and the actions we had taken to drive our business from both a competitive and financial perspective proved to be highly successful.”

Based on better holiday sales, Williams-Sonoma also is projecting higher revenue for the fourth quarter and the full year.

Topics:

business, Sales, Sonoma, California, Williams-Sonoma

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