1/08/10

GameFly Works with ForeSee Results to Deliver Gamers What they Want

Zak Stambor , Managing Editor

ANN ARBOR, Mich. (January 6, 2009) – ForeSee Results today announced that it is working with GameFly, the leading online video game rental service, to measure customer satisfaction. The resulting understanding of customer needs and expectations will allow GameFly to refine its site and continue to offer a great video game rental experience for its subscribers.

“We strive to offer an informative and engaging site both to our loyal subscribers and to our visitors so they can navigate the GameFly site with ease and utilize our content to make decisions about the games they want to play,” said Neil Seth, SVP Product Development and Technology. “ForeSee Results technology will provide customer feedback which will ultimately help drive both site design and content.”

ForeSee Results will apply the methodology of the American Customer Satisfaction Index (ACSI) to help GameFly optimize customer satisfaction online. The powerful methodology of the ACSI will provide invaluable information to improve aspects of the online experience (such as navigation or site performance) and in turn, positively affect loyalty, retention, and sales.

“We’re thrilled to work with GameFly to provide customer insight into the effectiveness of their website.” said Kevin Ertell, Vice President of Retail Strategy at ForeSee Results. “ForeSee Results will bring GameFly a reliable, scientific analysis of why customers are doing what they’re doing, how they feel about it, and what they really want to accomplish on the GameFly site.”

About ForeSee Results
As the leader in online customer satisfaction measurement, ForeSee Results captures and analyzes online voice of customer data to help public and private sector organizations increase loyalty, recommendations and website value. Using the methodology of the American Customer Satisfaction Index (ACSI), ForeSee Results identifies improvements to websites and other online initiatives that drive customer satisfaction. With over 40 million survey responses collected to date and benchmarks across dozens of industries, ForeSee Results offers unparalleled expertise in customer satisfaction measurement and management. Retail clients include: eHarmony, Ace Hardware, Finish Line, Helzberg Diamonds, NFL, Sears and Sephora, among others. ForeSee Results, a privately held company, is located in Ann Arbor, Michigan and on the web at www.ForeSeeResults.com.

About GameFly
GameFly is the leading video game rental service. With a choice of more than 7,000 titles, GameFly offers the widest selection of games for the Xbox 360™, PlayStation® 3, Nintendo Wii™, PlayStation® 2, Xbox™, , GameCube™, Game Boy™ Advance, Nintendo DS™, and PSP™ without the hassle of due dates or late fees. GameFly members can rent anywhere from one to four games at a time and keep them for as long as they like. Plans start at $15.95 a month with subscribers able to manage their GameQ™ online and receive games directly from the U.S. Postal Service via first class mail. GameFly is also a great source for high quality, used video games at attractive prices.

For more information and a free trial, visit www.gamefly.com or become a fan on Facebook or Twitter.

Topics:

American Customer Satisfaction Index, customer satisfaction, GameFAQs, Gottaplay, marketing

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