12/08/09

Goodmail and Clickmail Marketing Partner to Help Email Marketers Increase ROI

Zak Stambor , Managing Editor

ClickMail Marketing to Resell Goodmail CertifiedEmail to Ensure Best Practices Approach to Online Reputation Optimization and Improvement

MOUNTAIN VIEW, Calif. and FOSTER CITY, Calif. - December 08, 2009 - Goodmail Systems, the creator of CertifiedEmail™, the industry’s standard class of trusted email, and ClickMail Marketing, a leader in email services and optimization, today announced a partnership and reseller agreement to put companies on a fast track to increase the ROI from their marketing campaigns. Online reputation is key to email deliverability, and ClickMail Marketing’s best-practices approach to online reputation management readies companies to meet Goodmail’s rigorous accreditation standards. The new partnership enables companies to quickly improve their reputation, optimize deliverability, and increase their email marketing ROI.

“Many organizations today lack the expertise to make certain their email campaigns satisfy the dozens of unwritten rules that improve deliverability,” said Peter Horan, CEO of Goodmail Systems. “ClickMail Marketing fills this gap by providing a best-practices approach to improving online reputation. Goodmail’s tough accreditation process for email marketers ensures these best practices are fully executed upon for optimal delivery and a better end user experience. This allows our joint clients to stop worrying about the mechanics of sending campaigns, and instead stay fully focused on their marketing strategy.”

ClickMail Marketing’s Email Optimization service helps marketers to improve their online reputation and email score. Ultimately, this best practices approach results in an enhanced user experience and significantly higher ROI for email marketing campaigns. As part of its reputation improvement services, ClickMail Marketing will now resell Goodmail’s CertifiedEmail delivery platform, which includes a rigorous sender accreditation process and sends email campaigns with a cryptographically secure token that assures recipients of the sender’s authenticity. Because the messages are marked in the inbox with a unique blue ribbon envelope icon, consumers are more likely to open the authenticated and secure messages.

“A solid online reputation is more important than ever, but even a few innocent mistakes can jeopardize online reputation and email scores,” said Marco Marini, President and CEO at ClickMail Marketing. “Our goal is to help marketers measure their delivery rates and follow the best practices that will improve their online reputation. Our Email Optimization services are designed to educate and enable well-intentioned senders who are experiencing issues to get a fresh start, repair their reputation, and achieve Goodmail accreditation. In addition, our implementation and support services ensure optimal performance of CertifiedEmail. Together, ClickMail and Goodmail offer customers a unique path to achieve their maximum possible ROI.”

About ClickMail Marketing, Inc.
ClickMail Marketing is a value-added reseller of Email Service Providers and email related services. We offer the nation`s largest selection of ESPs and stay vendor neutral so we can recommend the one that will best suit your needs. The ClickMail Advantage offers top tier products with more flexibility and superior support, and ClickMail`s eMarketing Services support your team and campaigns to achieve maximum ROI.

ClickMail Marketing is a privately held California Corporation with headquarters in Foster City, CA. For more information, visit www.clickmailmarketing.com.

About Goodmail Systems
Goodmail Systems – www.goodmailsystems.com - is the creator of CertifiedEmail™, the industry’s standard class of email. CertifiedEmail provides a safe and reliable means for consumers to easily identify authentic email messages from legitimate commercial and nonprofit email senders. Each CertifiedEmail is sent with a cryptographically secure token that assures authenticity and is marked in the inbox with a unique blue ribbon envelope icon, enabling consumers to visually distinguish email messages which are real and sent from email senders with whom they have a pre-existing relationship. Available to email senders meeting strict standards for best practices and low complaint rates, it is the only class of e-mail available that assures delivery of all opt-in e-mail messages to the inbox, with links and images automatically rendered intact, and embedded multi-dimensional applications like CertifiedVideo™ for streaming video, yielding measurable improvements in e-mail effectiveness. CertifiedEmail has been adopted by seven of the nation`s top 10 email mailbox providers and is in use by 500 commercial, government and non-profit senders. It is supported in North America and Europe by a wide network of email platforms and service providers.

Contact:
Denise Vardakas
Director / Integrated Media Campaigns
The Conversation Group | San Francisco | London
denise@theconversationgroup.com
650.483.5083

Topics:

Certified e-mail, e-mail marketing, E-mail service provider, Market research, Spamming

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