12/08/09

ATG to Power JCPenney`s Cross-Channel Digital Commerce

Zak Stambor , Managing Editor

Top retailer to drive customer-centric commerce strategy with ATG

CAMBRIDGE, Mass. - December 7, 2009 - ATG (Art Technology Group, Inc., NASDAQ: ARTG), the premier provider of cross-channel and e-commerce solutions, today announced that JCPenney has selected ATG to power its cross-channel digital commerce business. The retailer will employ ATG`s market leading commerce software to drive additional sales across all of JCPenney`s business channels.

JCPenney is one of the nation`s top retailers, operating throughout the United States and Puerto Rico. The company currently has one of the largest apparel and home furnishing sites on the Internet, jcp.com, and offers a wide array of national, private, and exclusive brands, delivering on its commitment to provide customers with style and quality at smart prices.

For JCPenney, cross-channel commerce extends far beyond conducting simple transactions. The company`s strategy is to create personalized, branded experiences via rich digital content in stores, the Web, on mobile devices and in social commerce. JCPenney`s vision is that content, branding, and the overall customer experience will be integrated and orchestrated across all channels. The ATG platform will become the backbone for this highly connected and customer-centric digital enterprise.

"Being able to integrate the ways we engage with our customers is critical to our continued business growth," said Tom Nealon, executive vice president and chief information officer, JCPenney. "We are committed to providing the most compelling customer experience possible, and we selected ATG to power our new digital platform because it was clear to us that ATG offers the strongest and most robust solution to orchestrate and drive the success of these channels."

"JCPenney`s vision to integrate a personalized Web presence with in-store, call center, social and mobile channels is very exciting, and clearly aligned with our vision of the ‘anytime, anywhere` consumer," said Bob Burke, ATG`s president and CEO. "ATG is proud to welcome JCPenney as a new customer, and we`re looking forward to helping them significantly grow their digital presence."

About ATG

A trusted, global specialist in e-commerce, ATG (Art Technology Group, Inc., NASDAQ: ARTG) has spent the last decade focused on helping the world`s premier brands maximize the success of their online businesses. ATG Commerce is the commerce platform and business user application solution top-rated by industry analysts for powering highly personalized, efficient and effective e-commerce sites. ATG`s platform-neutral Optimization Services can be easily added to any Web site to increase conversions and reduce abandonment. These services include ATG Recommendations and ATG`s live help services: eStara Click to Call and eStara Click to Chat live chat software services.

The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America and Europe. For more information, please visit http://www.atg.com.

About JCPenney

JCPenney is one of America`s leading retailers, operating 1,109 department stores throughout the United States and Puerto Rico, as well as one of the largest apparel and home furnishing sites on the Internet, www.jcp.com, and the nation`s largest general merchandise catalog business. Through these integrated channels, JCPenney offers a wide array of national, private and exclusive brands which reflect the Company`s commitment to providing customers with style and quality at a smart price. Traded as "JCP" on the New York Stock Exchange, the Company posted revenue of $18.5 billion in 2008 and is executing its strategic plan to be the growth leader in the retail industry. Key to this strategy is JCPenney`s "Every Day Matters" brand positioning, intended to generate deeper, more emotionally driven relationships with customers by fully engaging the Company`s 150,000 Associates to offer encouragement, provide ideas and inspire customers every time they shop with JCPenney.

2009 Art Technology Group, Inc. ATG and Art Technology Group are registered trademarks of Art Technology Group, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks and uncertainties that may cause ATG`s actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important risk factors affecting ATG`s business generally may be found in its periodic reports and registration statements filed with the Securities and Exchange Commission at www.sec.gov. Risk factors related to the subject matter of this press release include the possibility that the ATG product deployment will not be successful, on time or significantly enhance the user`s Internet experience or will not increase customer revenue across brands; that those customers leveraging ATG will not have the opportunity to increase revenue and decrease future costs; the need to adapt to rapid changes so products do not become obsolete; the possibility of errors in ATG`s software products; the possibility that the solution will not make customer implementations faster or more flexible or permit the customer to meet its customer-facing or infrastructure requirements; that the ATG product will not continue to be integrated with third party applications servers or will not support all Web services enabled systems; that ATG`s product strategy may change in the future; and the risks and costs of intellectual property litigation. ATG undertakes no obligation to update any of the forward-looking statements after the date of this press release.

Topics:

Click-to-call, Customer experience, Electronic commerce, Information technology management, J. C. Penney

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