12/02/09

lucy Debuts New Website Design

Zak Stambor , Managing Editor

New lucy.com includes product ratings, social media sharing, and a comprehensive “living lucy” community section

PORTLAND, Ore. – November 25, 2009 – lucy activewear announced the launch of its new website design this month. Developed by Fluid Inc., a San Francisco-based interactive design firm, the new site includes product ratings, social media sharing, and a comprehensive “living lucy” community section.

The new lucy.com offers an enhanced brand experience, featuring a flash homepage with large, inspirational photography set against a “lucy orange” background. Customers will find a more fluid, interactive shopping experience, stemming from a streamlined navigation and increased functionality. Top navigation and expanded categories allow shoppers to easily locate specific items; shoppers looking for product-specific information can reference ratings and reviews on every product page, and feature set icons that quickly explain lucy’s technology.

“The addition of ratings & reviews social media sharing features allow our customers to easily share their lucy faves on a number of platforms,” said Molly Snyder, Web Producer for lucy activewear. “We’re also excited to launch the new expanded ‘living lucy’ community section.” In this section, lucy fans can read exclusive interviews with lucy PROs, watch behind the scenes videos, download imix workout playlists and stay up to date on upcoming lucy events. “Our tagline is ‘lucy inspires performance,’ and I feel the new site design brings this to life on the web,” said Snyder.

About lucy
lucy activewear is a Portland, Oregon-based apparel company that designs and sells fashion forward performance apparel for athletic women. Over the past ten years, the lucy brand has grown from lucy.com, an online-only retailer, to a national bricks-and-mortar chain operating 65 stores. In August of 2007, VF Corporation, a global leader in lifestyle branded apparel, completed its acquisition of lucy activewear, Inc. As a result, lucy is now a wholly owned subsidiary of VF Corporation.

About VF
VF Corporation is a global leader in branded lifestyle apparel with more than 30 brands, including Wrangler®, The North Face®, Lee®, Vans®, Nautica®, 7 For All Mankind®, Eagle Creek®, Eastpak®, Ella Moss®, JanSport®, lucy®, John Varvatos®, Kipling®, Majestic®, Napapijri®, Red Kap®, Reef®, Riders® and Splendid®.

VF Corporation`s press releases, annual report and other information can be accessed through the Company`s home page, www.vfc.com.

Contact:
Elizabeth Gurry
lucy activewear
elizabeth_gurry@vfc.com
(503) 961-6453

Topics:

fashion, John Varvatos, Nautica, Red Kap, Technology Internet

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