12/02/09

ColdwaterCreek.com maintains the fastest response time

ColdwaterCreek.com gave shoppers the fastest high broadband access time among large web retailers for the 10th month in a row, says Gomez. In November, ColdwaterCreek.com produced a high broadband response time of 5.49 seconds.

Mark Brohan , Research Director

ColdwaterCreek.com gave shoppers the fastest high broadband access time among large web retailers for the 10th month in a row, says Gomez Inc. In November, ColdwaterCreek.com produced a high broadband response time of 5.49 seconds.

Dell.com had the next best response time with 7.11 seconds, followed by Scholastic.com (7.38 seconds), Overstock.com (7.46 seconds) and BlueNile.com (7.60 seconds). ColdwaterCreek.com also turned in the fastest web site response time for shoppers using a low broadband connection, at 17.08 seconds. Dell.com was next fastest at 21.47 seconds.

In November a shopper with a high broadband connection could access a Top 50 retailer’s web site in an average time of 10.58 seconds, compared with 32.83 seconds for a low broadband connection and 67.12 seconds for dial-up.

How big retailers measure up on response time (in seconds)
Retailer
High Broadband
Low Broadband
Dial Up
ColdwaterCreek.com
5.49
17.08
52.95
Dell.com
7.11
21.47
52.76
Scholastic.com
7.38
25.79
60.48
Overstock.com
7.46
31.43
66.42
BlueNile.com
7.60
28.05
62.39
AmwayGlobal.com
7.70
22.65
53.47
Staples.com
7.88
21.67
54.67
MusiciansFriend.com
7.88
25.51
61.77
QVC.com
8.03
27.72
64.78
Nordstrom.com
8.17
33.40
72.86
CircuitCity.com
8.21
25.43
59.79
Williams-Sonoma.com
8.26
26.54
61.98
Amazon.com
8.44
22.46
56.65
CDW.com
8.46
24.87
57.90
LLBean.com
8.55
33.19
69.55
Zappos.com
8.58
25.92
56.06
JCPenney.com
8.95
23.57
55.05
OfficeDepot.com
8.99
28.72
64.49
Chadwicks.com
9.13
28.75
63.56
BestBuy.com
9.74
32.43
65.59
Walmart.com
9.81
28.80
65.83
TigerDirect.com
9.82
30.41
66.77
Costco.com
9.88
32.56
71.73
HomeDepot.com
10.09
32.87
72.48
Apple.com
10.17
34.48
73.13
Target.com
10.24
35.71
71.94
Macys.com
10.35
32.41
69.64
OrientalTrading.com
10.76
36.97
72.26
Netflix.com
10.78
34.30
77.09
Buy.com
10.84
38.23
75.21
CompUSA.com
10.88
32.65
69.77
OfficeMax.com
10.96
34.90
73.97
FootLocker.com
11.28
40.35
74.19
HSN.com
11.40
32.41
67.72
Newegg.com
11.50
29.70
59.52
VictoriasSecret.com
12.06
36.95
79.35
Avon.com
12.60
38.30
75.10
Gap.com
12.69
45.26
73.53
Peapod.com
12.70
33.44
63.15
Drugstore.com
13.93
35.57
71.72
SonyStyle.com
13.94
45.44
64.81
NeimanMarcus.com
14.13
38.14
77.39
Saks.com
14.19
37.47
65.92
HPShopping.com
14.73
40.80
70.70
Toysrus.com
15.38
46.43
79.27
Sears.com
15.50
43.32
77.42
BarnesandNoble.com
16.40
50.92
77.20
1800Flowers.com
18.92
50.35
71.76
Benchmark Average
10.58
32.83
67.12

All data for this report is collected by the Gomez Last Mile network, 30 times an hour from Dial Up, Low and High Broadband users across the United States, 24 hours a day except between 3AM and 6AM EST. Response Time is the average of each test measurement to download the web site content divided by the total number of tests.

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