Zak Stambor , Managing Editor
Leading weight management company aligns with Responsys to increase subscriber conversion rates, revenue, and loyalty through more relevant, personalized marketing communications
San Bruno, Calif. – November 18, 2009 – Responsys, a global provider of email and cross-channel marketing solutions, today announced that Nutrisystem, Inc. (NASDAQ: NTRI), a leading provider of weight management products and services, recently selected Responsys to improve the performance of its email marketing programs and enhance the cross-channel customer experience. With Responsys, Nutrisystem can easily integrate, automate and individualize marketing communications across channels and across the lifecycle to increase subscriber conversion rates and cultivate the ongoing value of the Nutrisystem subscription service for lower attrition rates.
“When searching for a company that could help us increase the performance of our email and cross-channel marketing efforts, Responsys was the best choice due to the company’s superior marketing platform, long-standing history of customer excellence, and highly regarded strategic services team,” said Chris Terrill, Chief Marketing Officer of Nutrisystem. “Responsys offers unbeatable capabilities to refine and personalize Nutrisystem marketing communications, so the customer experience – no matter where or when – is directly connected to our clients’ preferences and past experiences with our brand.”
Working with Responsys, Nutrisystem can identify immediate opportunities for program implementation and automation as well as best practices based on the company’s subscription lifecycle. Using Responsys Interact® Campaign™, the industry-leading SaaS campaign management platform, Nutrisystem is able to engage in highly relevant, interactive dialogues that offer subscribers the personalized, 1-on-1 attention and support they require to achieve their weight management goals.
“Nutrisystem is a market leader, and we’re excited to team up with a company that understands the role strategic, personalized communications can play in building revenue and brand loyalty,” said Scott Olrich, Chief Marketing Officer of Responsys. “Nutrisystem is harnessing the power of email and other key interactive channels to make significant contributions to the company’s bottom line and deliver differentiated customer experiences.”
Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, web, print, mobile, and social media channels. The company enables organizations to increase revenue and customer loyalty through successful email and cross-channel marketing. Responsys helps marketing organizations maximize their results by enabling every customer interaction to be highly automated and individualized, and every process to be highly collaborative, efficient, and error-free. With its on-demand, software-as-a-service (SaaS) delivery model, award-winning services, and proven Individualized Lifecycle Marketing™ approach, Responsys offers the highest ROI, the lowest total cost of ownership, and the fastest time-to-value of any marketing solution available today. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys is trusted by world-class brands such as: Avis Europe, Chico`s, Continental Airlines, Dollar Thrifty, Deutsche Lufthansa, Lands` End, LEGO, Men`s Wearhouse, PayPal, Salesforce.com, StubHub, and UnitedHealthcare. For more information, visit responsys.com.
About Nutrisystem, Inc.
Nutrisystem, Inc. (NASDAQ: NTRI) is a leading provider of weight management products and services. Nutrisystem is sold direct to the consumer through nutrisystem.com, by phone, and at select retailers, for convenient home delivery. The company offers proven nutritionally balanced weight-loss programs designed for women, men, and seniors, as well as the new clinically tested Nutrisystem D plan, designed to help people with type 2 diabetes who want to lose weight. The Nutrisystem program is based on 35 years of nutrition research and offers a variety of great tasting, satisfying high-fiber, heart healthy, good carbohydrate meals that are low on the Glycemic Index and contain zero trans fats. Nutrisystem is hundreds of dollars cheaper than other weight loss programs, based on a survey by National Business Research Institute (October 2008). The program has no membership fees and provides 24/7 weight management support by trained weight loss coaches and online weight management tools free of charge. In 2009 Nutrisystem was selected as the #1 overall online retailer in the Food and Drug category and #46 out of the top 500 online retailers overall by Internet Retailer Magazine. Nutrisystem is proud to support the American Diabetes Association and its fight to stop diabetes. For more information or to become a customer visit http://www.nutrisystem.com or call 1-877-681-THIN (8446)