11/10/09

First Data to Integrate Accertify’s Fraud Prevention Platform

Zak Stambor , Managing Editor

New offering to deliver online merchants complete fraud detection capabilities

ATLANTA and CHICAGO – Nov. 10, 2009 – First Data, a global leader in electronic commerce and payment processing services, and Accertify, a leader in online fraud prevention, today announced an agreement to integrate Accertify’s fraud prevention platform with First Data’s eCommerce processing gateways and platforms.

The integration of Accertify’s Interceptas platform will provide First Data with a comprehensive, end-to-end fraud deterrence solution. This solution will equip First Data’s customers with tools to help mitigate risk and reduce losses associated with fraud. The solution also eliminates the need for merchants to deploy separate payment and risk platforms. First Data will offer this combined solution to its 300,000 merchants around the world that sell goods or services over the Internet and in a card-not-present environment.

“The faceoff between fraudsters and merchants continues to escalate,” said Souheil Badran, First Data senior vice president and division manager for eCommerce. “Together with Accertify, we can leverage our knowledge and fraud prevention experience to equip our merchants with a cohesive solution to alleviate the risks associated with online payment acceptance. Merchants shouldn’t have to worry about implementing add-on tools. With this solution, merchants will now have the flexibility to obtain an integrated payment platform as part of a single, comprehensive service.”

“First Data is an ideal partner for Accertify,” said Jeff Liesendahl, CEO at Accertify. “Its market leadership in eCommerce and knowledge of customers’ environments has already proven to be beneficial for our joint solution. Merchants that take advantage of the combined First Data eCommerce and Accertify platforms will have tools to help stop fraud more efficiently, without the need to develop their own solutions or significant supplements to other solutions they may have purchased.”

The agreement with Accertify, in conjunction with the tokenization and encryption solution developed by First Data and RSA, called the First Data Secure Transaction ManagementSM service, dramatically redefines how merchants manage and protect their customer payment data.

About Accertify
Accertify Inc. is a leader in providing e-commerce companies with software, tools and strategies for preventing online fraud and mitigating enterprise-wide risks. Our Interceptas platform integrates every component of fraud prevention, applies state-of-the-art automation to each step in process and offers advanced capabilities for managing fraud data. Built with a merchant`s perspective, Interceptas delivers unparalleled flexibility in preventing various types of criminal behavior, including fraud related to card-not-present purchases, online scams and policy abuse, merchandise returns and exchanges and other data management challenges. Accertify is committed to providing online companies with the most cost-effective solution to fraud available. For more information, visit www.accertify.com.

About First Data
First Data powers the global economy by making it easy, fast and secure for people and businesses to buy goods and services using virtually any form of electronic payment. Whether the choice of payment is a gift card, a credit or debit card or a check, First Data securely processes the transaction and harnesses the power of the data to deliver intelligence and insight for millions of merchant locations and thousands of card issuers in 36 countries. For more information, visit www.firstdata.com.

Topics:

BPC Banking Technologies, business finance, Credit card fraud, credit cards, Debit card

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