11/03/09

GSI Interactive Rebrands as TrueAction on the Philosophy of Reflex Marketing

Zak Stambor , Managing Editor

New Approach to Marketing Based on Actions Around Transactions

KING OF PRUSSIA, Pa., Nov. 3, 2009 – GSI Commerce Inc. (Nasdaq: GSIC) today introduced TrueAction, the new face of its full-service agency. Formerly known as gsi interactiveSM, TrueAction has provided digital marketing and design solutions to industry-leading retailers and brands including the NFL, GNC, kate spade, and Christopher & Banks. The new moniker reflects the company’s focus on offering innovative marketing solutions that have driven millions of dollars in e-commerce transactions.

TrueAction’s new brand identity represents the collective knowledge of an agency built on understanding what turns users’ attentions into actions – actions that can grow brands, drive revenue, and deepen relationships. Through the proper balance of TrueAction’s strategy, visual design, measurement, media, technology, and usability services, the company has positioned itself as a comprehensive solution to a constantly evolving digital marketplace.

“TrueAction, as a brand, is all about forging new ways of understanding online consumers in order to maximize user satisfaction and client revenue. Reflex Marketing is our philosophy that all actions have a transactional value whether it be monetary, physical or emotional,” explains TrueAction president Nick Pahade. “It’s about the combination of all disciplines into one true view of what users are doing and what is helping them accomplish their tasks.”

One TrueAction advancement is their state-of-the-art Usability Lab, a Reflex Marketing tool developed by noted user-research expert Michael Summers. Among many programs, the Usability Lab utilizes a live focus group where real consumers can provide detailed feedback on aspects including digital marketing, design, and functionality. The Usability Lab includes the latest eyetracking and remote testing technologies that allow TrueAction to help clients make decisions based on data not assumptions. Click here for a video of how the Usability Lab works.

“Understanding what makes someone ‘truly’ purchase anything is the key to growth. By working with brands in ways that range the emotional and transactional experience, we can understand why some ideas succeed and others don’t - whether it’s a big concept or a small tweak to a design,” said Dorian Sweet, TrueAction’s vice president and executive creative director.

TrueAction’s rebranding follows a period of strong organic and strategic growth including the recent opening of their New York City office. To compliment their marketing services offering, GSI also acquired two outside firms in 2009; a web site design and marketing firm based in the San Francisco Bay area, Silverlign Group Inc., and Pepperjam, a full-service affiliate marketing network.

“TrueAction, in the past year, has been building a powerful agency model based on our e-commerce expertise and by hiring the best in the industry.” said Michael Rubin, CEO of GSI Commerce. “As GSI and its companies continue to grow and expand, TrueAction’s solutions reinforce our commitment to driving more revenue for our client base.”

About TrueAction
TrueAction (www.TrueAction.com) is a full-service digital agency focused on creating experiences that drive consumer actions. More than 50 of the world’s leading brands and retailers rely on TrueAction to deliver effective digital solutions through a deep understanding of strategy, usability, design, media, and photography. TrueAction, with offices in New York; San Jose, Calif.; and King of Prussia, Pa., is a GSI Commerce company.

About GSI Commerce
GSI Commerce (www.gsicommerce.com) is a leading provider of services that enable e-commerce, multichannel retailing and digital marketing for large, business-to-consumer (b2c) enterprises in the U.S. and internationally. We deliver customized e-commerce solutions through an e-commerce platform, which is comprised of technology, fulfillment and customer care. We offer each of the platform’s components on a modular basis, or as part of an integrated, end-to-end solution. We also offer a full suite of interactive marketing services through two divisions, TrueActionTM and e-Dialog Inc. (www.e-dialog.com).

Forward-Looking Statements
This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements made in this release, other than statements of historical fact, are forward-looking statements. Actual results might differ materially from what is expressed or implied by these forward-looking statements. Additional information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements.

Contact:
GSI Commerce, Inc.
Kelly Henry
Director, Corporate Marketing
610.491.7474
news@gsicommerce.com

Topics:

Affiliate marketing, GSI Commerce, Internet marketing, Usability, World Wide Web

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