11/03/09

Direct Wines Selects iMarketing Ltd As Agency of Record For All Online Marketing Initiatives

Zak Stambor , Managing Editor

Leading UK Wine Delivery Service Taps Online Marketing Firm to Drive US Expansion with Affiliate, Search, and CPA Marketing Programs

PRINCETON, NJ – October 28, 2009 – iMarketing LTD (www.iMarketingltd.com), a full-service online marketing agency, today announced that it has been selected to implement an integrated online marketing program for Direct Wines, supporting the company’s expansion in the US and increased emphasis on online sales**. Through affiliate, search engine, and CPA marketing, iMarketing will be focused on generating more cost-effective orders for Direct Wines, increasing site traffic and sales growth with improved ROI.

With relationships with top wine producers from around the world, Direct Wines has built a successful wine marketing business over more than 40 years in the UK, and recently established a strong foothold in the US market. Shortly after expanding its online presence, the company found that its existing CPA and search programs were not generating the sales they expected.

“iMarketing LTD demonstrated a clear ability to deliver results through integrated programs that emphasize creative thinking and extensive testing – elements that we felt were lacking from our previous approach,” said Helen Gunn, VP of Marketing and Partnerships at Direct Wines. “Even in the early stages of our engagement, we can see the dramatic difference that this transparent approach has had on our online sales** activity, which doubled in volume while reducing costs per acquisition within just one month.”

As agency of record, iMarketing LTD is helping Direct Wines build a more scalable CPA channel, including identifying and testing partners to monitor quality and find the right mix. The agency will also be developing a new affiliate channel and a comprehensive search engine marketing strategy, working closely with Direct Wines to ensure that each program works together effectively to achieve the best results.

“When Direct Wines described to us the kind of partner they needed for their online marketing efforts, we knew it was a perfect fit,” said Keith Kochberg, Chief Executive Officer of iMarketing LTD. “We pride ourselves in helping companies boost their online sales through targeted, measurable programs – programs that are proven to work because we continuously find new ways to improve them and ensure that they are always meeting our clients’ exact needs.

** All wine orders are accepted and fulfilled by licensed retailers.

About iMarketing LTD
iMarketing LTD (www.imarketingltd.com) is a leading full-service online marketing agency delivering measurable results for clients such as Yahoo!, Dow Jones, eDiets, Forbes, AARP and Move, Inc. iMarketing’s innovative programs enable Fortune 500 and Media Metrix 100 companies to profitably acquire new customers and increase revenues through a wide range of online channels, including search marketing, online media planning & buying, affiliate marketing, research, and technology. With a focus on ROI and proven experience across multiple verticals, iMarketing has earned the trust of many blue chip companies who demand accountability.

Topics:

Affiliate marketing, Electronic commerce, marketing, Technology Internet, wine

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