10/22/09

Elastic Path`s Innovation Wins Virgin Media`s Ecommerce Business

Katie Evans , Managing Editor, International Research

Integrated websites will help reduce time to market and lower customer acquisition costs

Vancouver, BC - October 21, 2009 -- Elastic Path Software, a leading enterprise ecommerce platform provider, announced today that its platform will be used to integrate Virgin Media`s online sales channels. Virgin Media, the leading UK entertainment and communications company, offers a range of services across broadband, TV, phone and mobile and will have the control and flexibility to provide customers with a fully integrated online experience.

The Elastic Path platform allows Virgin Media to maintain control over ecommerce initiatives and deliver innovative ecommerce solutions with a faster time to market. It offers the rich out-of-the-box features of a packaged solution, such as dynamic bundling and multiple price lists, as well as the full development environment to build in house.

"It was important for us to work with a partner that fully understands enterprise ecommerce as well as the challenges of telcos. We are pleased with Elastic Path`s responsiveness and engagement with our team," said Jonathan Green, e-commerce director at Virgin Media. "The Elastic Path platform will help us integrate our services across multiple stores for a seamless customer experience."

"We are very pleased to be selected by Virgin Media to deliver their ecommerce needs. Not only are they highly customer centric, but they represent a world-class brand. We look forward to delivering the best-in-class platform for their long-term ecommerce strategies," said Mark Williams, co-founder and executive vice president at Elastic Path Software. "We are excited to continue our expansion to the telco market and help telcos achieve a faster time to market and lowered customer acquisition costs."

Elastic Path has worked with many of the major retailers and telcos worldwide. Through this experience, Elastic Path has built a solid understanding of telcos` unique requirements and ecommerce best practices.

About Upcoming Webinar

Join Elastic Path on Tuesday, October 27, 2009 9:00 AM - 10:00 AM Pacific for a special webinar, "Ecommerce best practices for the Telco industry".

About Elastic Path Software
Elastic Path Software provides an enterprise ecommerce platform for the easiest and most cost-effective way to deliver custom ecommerce solutions. Enterprises can benefit from the best of both worlds-the rich out-of-the-box features of a packaged solution as well as the full development environment to build in house. The Java-based platform was meant to be extended with full access to source code for easy integration with existing systems. IT teams have unlimited flexibility and control to develop innovations for business users with a faster time to market. Major global brands such as Aeroplan, Time Inc, and Avis rely on Elastic Path. For more information, please visit www.elasticpath.com.

Topics:

business finance, Electronic commerce, Technology Internet

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