10/09/09

Q Interactive Acquires Vente

Katie Evans , Managing Editor, International Research

As Online Advertising Spend Continues to Grow, Acquisition Strengthens Company’s Leadership in Lead Generation, Email and Display; Move Marks Second Major Recent Acquisition

CHICAGO – October, 2, 2009 – As marketers shift more budget from traditional advertising vehicles to interactive, according to Forrester Research`s US Interactive Marketing Forecast, 2009 to 2014, Q Interactive [http://www.qinteractive.com] continues to strengthen its marketplace position for the 1,000 leading brands it serves.

Today, the company announced the acquisition of Vente [http://www.venteinc.com] – a permission-based marketing firm, which helps connect businesses with their desired consumers – quickly, accurately and efficiently.

The purchase marks the second acquisition by Q Interactive within the past three months. The combined group’s powerful digital footprint continues to strengthen Q Interactive’s leadership in lead generation, email and display advertising by adding additional targeting capabilities and consumer surveys.

"At the heart of our solutions is predictive behavioral targeting, the most advanced targeting method employed online today," said Matt Wise, President of Q Interactive. "We’re passionate about utilizing our technology, analytics and broad internet reach to help our brand advertisers reinforce and expand their customer relationships. Vente is a like-minded partner, known for unique ability to accurately identify and deliver in depth information on niche consumers. We share ‘white hat’ values and a commitment to permission, privacy and relevance."

"We are excited to be a part of the Q Interactive family," said Mark Brunetti, General Manager, Vente. "Our proprietary online survey platforms add a new tool to Q’s arsenal. Q’s significant reach via their network of high-quality partner sites will help our advertisers realize increased volume. I believe the combined companies will now be able to provide advertisers with the strongest set of products to reach their core customers."

Q Interactive has been a pioneer in online lead generation since 1999 and chairs the IAB Lead Generation Committee.

In July, Q Interactive purchased Postmaster Direct, whose patented double opt-in email capabilities strengthened Q Interactive’s rapidly growing email network. The partnership has already provided even greater reach for brands and agencies seeking to connect with consumers via email.

Vente was represented by The Jordan Edmiston Group, Inc. (JEGI) of New York, NY. JEGI is the leading provider of independent investment banking services for media, information, marketing services and related technologies.

About Q Interactive

Q Interactive is a performance-driven advertising network specializing in predictive behavioral targeting, the most advanced targeting online today. This cutting edge targeting cost-effectively acquires customers for advertisers and agencies, and maximizes advertising revenue for publishers.

Q Interactive’s predictive behavioral targeting increases ROI by using a combination of online and offline data: self-reported geo-demographic, contextual, behavioral, and transaction-based – no other provider has this breadth of data. This unparalleled consumer insight means better targeting capabilities and less advertising waste.

Every year more than 1,000 leading brands rely on Q Interactive`s consultative service to generate quality results, including nearly half of the nation’s top 100 advertisers as ranked by Advertising Age, such as Procter & Gamble, Sears and PepsiCo. Q Interactive’s advertising network offers access to valuable but hard-to-reach consumers on high-quality partner sites such as About.com, IAC and Weather.com, as well as its own flagship site, CoolSavings.com, a leading consumer savings destination since 1997.

Since 1995, Q Interactive has been committed to the highest standards in ethical business practices, consumer permission and data privacy. Holding board positions and chairmanships with the industry`s governing body, the Interactive Advertising Bureau (IAB), Q Interactive sets the standards for others to follow. Q Interactive is an Intrepid Investments, LLC company.

Topics:

Behavioral targeting, Interactive advertising, Internet marketing, Personal selling, Sales

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