9/30/09

Invodo Launches Embedded Video Player and API for Online Retailers

Katie Evans , Managing Editor, International Research

eCommerce Video Solution Incorporates Embedded Player, API and World’s Largest Library of Product Videos

September 30, 2009Invodo®, the hub for eCommerce video, announced the launch of its Premium Services package today. The offering increases sales for online retailers by bringing together the key elements of merchandising, delivery and content, offering online retailers a complete eCommerce video solution.

Product videos are merchandised with the fully customizable Embedded Video Player (EVP), which drives conversion to sales on online retail sites by engaging and informing shoppers. An important benefit is the ability to drive higher product views while keeping users on the product page. Users are five to seven times more likely to view an embedded video than a video in a pop-up window.

Content delivery is greatly simplified by use of the Application Programming Interface (API) to call video content based on codes such as industry-standard UPC, manufacturer-standard MPN, or even the retailer’s own proprietary SKU. All content is hosted by Invodo and streamed on demand to the retailer’s site, making it easy for retail partners to integrate and maintain current videos without the hassle of manually uploading for individual products.

“Our customers see the impact of video on conversion,” said Craig Wax, CEO at Invodo.”But acquiring and managing the content is a big challenge. This offering lets them drive higher conversion without the challenges of content production, the headaches of content management, or the need to integrate multiple point solutions.”

Invodo’s library boasts over 20,000 videos from more than 2,000 manufacturers, making it the largest product video library in the world. Invodo provides brands with cost-effective video production with a consistent eCommerce focus on education and product learning. This is a major selling point for online retailers, as Invodo delivers content that drives conversion on product pages.

“Invodo’s player was easy to implement, and the content from key manufacturers helps our customers,” said Cathy McManus, Marketing Director at online retailer Stacks and Stacks. “It was an easy choice for us since we needed a complete solution including the content, player, hosting and streaming.”

According to a recent study by eMarketer, a leading digital media research firm, “Retailers cite increased sales, higher conversion rates, lower return rates, fewer abandoned shopping carts and reduced calls to customer service as benefits of video.” Many leading retailers claim a 30-40% sales increase in products that are supported with video. (Video Usage in eCommerce, Jan. 2009, eMarketer)

About Invodo

Invodo is the de facto hub for eCommerce video, connecting manufacturers and retailers through the largest product video library in the world.

The immediacy of video drives conversion for retailers, consideration for manufacturers, and satisfaction for consumers. With a library of over 20,000 product videos from more than 2,000 manufacturers, Invodo syndicates the content consumers look for in making purchase decisions to over 1,000 eCommerce sites.

Based in Austin, TX, Invodo is funded by Sevin Rosen and S3 Ventures. Visit www.invodo.com or call 512.279.4800 to learn more about Invodo and its product video syndication services.

Topics:

Information technology management, marketing, Online shopping, Web applications, World Wide Web

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