Paul Demery , Managing Editor, B2B E-commerce
• Tight integration makes it easy to convert up to 50 percent of website abandoners to customers
• Software-as-a-Service (SaaS) delivery model lets users quickly and easily implement real-time remarketing solution
• Solution supports best practices for remarketing to website abandoners
Shop.Org Annual Summit - LAS VEGAS, INDIANAPOLIS and ANDOVER, Mass. - September 22, 2009 - ExactTarget, a global provider of on-demand email marketing and one-to-one marketing solutions, and SeeWhy, Inc., the website conversion company, have joined forces to streamline real-time shopping cart abandonment remarketing for ecommerce teams. The partnership combines the ExactTarget email platform with SeeWhy’s web analytics service, Abandonment Tracker Pro, and will create a tightly integrated solution once the integration is complete that optimizes and automates real-time email follow-up campaigns that can convert up to 50 percent of website abandoners to customers.
“Sophisticated marketers are continuously looking to streamline processes and boost overall marketing ROI,” said Scott Roth, ExactTarget’s director of integrated partners. “The SeeWhy-ExactTarget partnership provides marketers a new solution to maximize value by optimizing email marketing efforts using web analytics data to drive powerful remarketing and re-engagement campaigns.”
Scott Silk, CEO of SeeWhy, said, “Working with ExactTarget shows our commitment to providing tier-one email service providers the kind of real-time remarketing solutions their customers are demanding. The tricks to successful email remarketing are getting the right tone and timing. The faster you get the follow-up email to the abandoner, the more likely the abandoner will become a customer. And this joint solution can deliver those emails as soon as the visitor abandons.”
Extending the Reach of Real-time Remarketing Email
ExactTarget solutions help marketers create, deliver and track personalized email marketing messages. Once the SeeWhy integration is complete through ExactTarget’s Extensions Network, ExactTarget customers will be able to automatically track web abandonment in real time and send real-time, follow-up emails that entice abandoners to return to the website and ultimately complete their purchases, forms, registrations and other processes.
Abandonment Tracker Pro is a SaaS offering that automates and optimizes abandonment follow-up actions to meet the growing demand for remarketing solutions. According to SeeWhy research, only two percent of web analytics users are able to conduct email remarketing campaigns within one hour to follow up with people who abandon their sites. Moreover, 90 percent of those users not currently doing email remarketing want to start. The e-tailing group 8th Annual Merchant Survey reinforces those statistics, revealing that targeted email is the top technique most merchants plan to use to impact web conversion.
While many industry experts assert that best practices require an immediate, first follow up with abandoners, email remarketing is typically done several days after a website visitor abandons a site. Recent research studies by analysts consistently show that an immediate follow up is most relevant and least intrusive to the recipient.
For more information on ExactTarget, visit www.exacttarget.com. For information on SeeWhy, visit www.seewhy.com. For additional perspectives, please visit and subscribe to the SeeWhy RSS blog feed at http://websiteconversion.blogspot.com, and follow SeeWhy on Twitter at @webconversion.
• ExactTarget website: http://www.exacttarget.com
• The ExactTarget Blog: http://blog.exacttarget.com/blog/the-exacttarget-blog
• ExactTarget on Twitter: @ExactTarget
• SeeWhy website: http://www.seewhy.com
• SeeWhy blog: http://websiteconversion.blogspot.com
• SeeWhy on Twitter: @webconversion
• News releases:
ExactTarget is a leading global provider of on-demand email and one-to-one marketing solutions. The company’s software as a service technology provides organizations a single platform to connect with customers via triggered and transactional email, integrated text messaging, voice messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget’s software powers permission-based multi-channel communications for thousands of organizations around the world including Expedia.com, Aurora Fashions, Papa John’s, CareerBuilder.com, Gannett Co., Inc., The Leukemia & Lymphoma Society, The Home Depot, Liberty Mutual Group and Wellpoint, Inc. For more information, visit www.exacttarget.com or call 1-866-EMAILET.
SeeWhy delivers breakthrough improvements in website conversion through continuous analysis of individual visitors and proactively optimizes real-time actions. Powered by a unique next generation event processing architecture, the SeeWhy suite of real-time web analytic applications is delivered “on-demand.” Remarketing to abandoned visitors using the SeeWhy Abandonment Tracker service converts up to 50 percent of visitors that had abandoned their shopping carts, online forms, applications and registrations. This service provides one of the highest and most easily attainable ROI’s of any online marketing initiative.
SeeWhy is a Red Herring Top 100 Company, has been named a Global Innovator by Guidewire Group and was highlighted as a cool company by Gartner, Inc. SeeWhy was incorporated in 2003 and is headquartered in Andover, MA. More information can be found at http://www.seewhy.com/.