9/23/09

Mercent Signs Fossil, Orvis, Bluefly, National Business Furniture, and Others; Doubles Tier 1 Customer Count and Fuels Sales...

Katie Evans , Managing Editor, International Research

LAS VEGAS, NV -- (September 22, 2009) -- SHOP.ORG ANNUAL SUMMIT -- Mercent™, a leading provider of on-demand marketing solutions for retailers, announced today it has doubled the number of leading brand retail customers using its online channel management Mercent Retail™ platform to increase sales revenues and profits. Among the strong list of new merchants are Fossil®, Orvis®, Bluefly, Inc. (NASDAQ: BFLY), National Business Furniture®, and others.

According to Eric Best, CEO of Mercent, "Our newest Mercent Retail™ implementations with marquee retailers like Fossil, Bluefly, Orvis and others, reflect the strong demand for Mercent`s proven online retail advertising solutions. Mercent enables retailers to exceed their online sales, profit margin, and return-on-advertising-spend (ROAS) targets. Today`s announcement is a testament to Mercent`s market-leading solution and established track record of success among the tier 1 retail community. We`re extremely pleased to add this latest round of customers to our client roster."

Mercent Retail is the industry`s most comprehensive on-demand, online channel management platform designed exclusively for retailers. The SAAS platform makes it easy and cost-effective for merchants to increase sales revenue and gross margins by promoting and selling the right products with the right merchandising offers on key retail channels. With Mercent, brand name retailers can access more than 200 million online shoppers through the Mercent Shopping Network -- an advertising program that connects merchants to more than 50 leading shopping channels through one low-cost, single point of integration; Mercent-integrated transactional online marketplaces including Amazon.com and eBay; leading referral-based shopping portals such as Bing Cashback, NexTag, Shopzilla and Google Product Search; and affiliate marketing programs such as LinkShare and Google affiliates.

Mercent meets the unique business requirements of online retailers, providing:

Mercent is exhibiting at this year`s Shop.org Annual Summit in Booth #618. The conference takes place September 21-23, 2009 at the Mandalay Bay Resort and Casino in Las Vegas, NV. For an in-person demo contact Mercent Sales at 206-832-3900 or email sales@mercent.com. Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network is available at www.mercent.com.

About Mercent

Mercent is a leading provider of online channel marketing technology and services for retailers. Through its award-winning Mercent Retail™ SAAS technology and Mercent Performance™ professional services, Mercent helps the world`s most successful online merchants including 1-800-Flowers, Bass Pro Shops, Brookstone, GUESS?, L`Occitane USA, Redcats Group, and REI optimize online shopping channel marketing campaigns to drive customer acquisition, revenues, profits, and inventory velocity. Mercent is the single point of integration with a vast online advertising network that includes transactional marketplaces, comparison shopping engines (CSEs), and paid inclusion and affiliate marketing programs. The company is a Selling on Amazon.com Certified System Integrator, Buy.com Gold Certified Partner, eBay Certified Provider, certified Google Product Search Partner and Yahoo! Search Submit Pro certified feed provider. Founded by a seasoned team of Amazon.com veterans, Mercent is a venture-funded company based in Seattle, WA. For more information, visit www.mercent.com.

Mercent PR Contact:

Kristine Szarkowitz

Email Contact

Tel: 206. 310.5323

Topics:

Affiliate marketing, Business models, Internet marketing, Online shopping, Orvis

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