9/08/09

AdBrite Selects Cotendo CDN for Internet Advertising Delivery Network

Katie Evans , Managing Editor, International Research

Cotendo CDN services for Content Delivery and Advanced Domain Name Service (DNS) will support 21 billion delivered page views every month

San Carlos, CA - September 8, 2009 - Cotendo, a content delivery network and innovator of software-focused CDN technologies, today announced that AdBriteR, the Internet`s Ad Marketplace(TM), is implementing the Cotendo Content Delivery Application Suite to support its strategy for growth as a leader in the online advertising industry. Leveraging key Cotendo CDN applications for content delivery, domain name service (DNS) and reporting, AdBrite has a CDN service that meets its requirements for offering its expansive base of 100,000 customer sites the ability to quickly and efficiently deliver ads to 113 million unique users every month.

"To continue our solid growth path in the intensely competitive online advertising arena, we needed a content delivery network that could keep pace with our business as we expand beyond our current volume of 21 billion delivered page views every month," said Gonen Wilf, AdBrite`s Vice President of Operations.

"We recognized in Cotendo a CDN provider that meets our criteria for consistent performance, responsive service, and the right technology."

"Cotendo plays a critical role in enabling AdBrite to execute on its vision for implementing an industry-leading ad marketplace that is open and transparent, providing both advertisers and publishers with more control than any other network," said Ronni Zehavi, Cotendo`s CEO. "We are proud that AdBrite tapped us for our advanced technologies and superior performance after a thorough evaluation of leading CDN providers."

Wilf noted that Cotendo`s technology focus was an important factor in AdBrite`s decision to use Cotendo`s CDN service. "We liked the fact that Cotendo has developed new technology that`s the basis of the DNS and CDN services, both for new features and service integration," he said. "It was important to get a CDN provider that offered an integrated DNS service because of the reduced required administration."

Cotendo`s reporting facility was also an advantage. "Being transparent to our customers in placement, performance and price, we want to know exactly how and where our content is delivered through a CDN. With Cotendo`s real-time reporting, we have this capability," Wilf said.

Another key differentiator for Cotendo was its ease of implementation and customization. "Cotendo presented a CDN that feels custom-tailored just for us -- that exactly matches what we need for our line of business," Wilf said. "Cotendo`s CDN completely aligns with the way we work and spares us from having to adapt our processes to a general solution." Wilf added that Cotendo`s support engineers were exceptionally responsive during implementation: "We enjoyed a high level of interaction with Cotendo`s expert staff -- the integration went very smoothly and we finished it within a day."

About AdBrite

Serving over 1 billion impressions a day on over 100,000 sites, AdBrite is The Internet`s Ad Marketplace. AdBrite has created a completely transparent and effective advertising exchange focused on maximizing ROI for advertisers and publisher yield through best in class targeting and optimization technology. AdBrite`s auction-driven pricing, Real Time Bidding and API functionality combined with a self-service account management interface give our customers unparalleled access to campaign information and total control.

AdBrite was founded by Philip Kaplan and Gidon Wise in 2002 and is headquartered in San Francisco, California. AdBrite is backed by venture capital firms Sequoia Capital, DAG Ventures, Artis Capital and Mitsui Ventures. AdBrite, and The Internet`s Ad Marketplace are trademarks of AdBrite, Inc. For more information, visit http://www.adbrite.com

About Cotendo

Cotendo is a content delivery network and an innovator of software-focused CDN technologies. Cotendo`s full suite of content delivery applications is addressing an important unmet need that Internet content providers have for application-level flexibility and sophisticated management of performance and cost. Cotendo is led by experts in intelligent content management and content delivery networks. Founded in 2008, Cotendo is funded by Sequoia Capital and Benchmark Capital. The company is headquartered in Silicon Valley with R&D; based in Israel. For more information about Cotendo and its Content Delivery Applications Suite, visit www.cotendo.com.

Topics:

Communication, Content delivery network, online advertising, Sequoia Capital, VDO-X

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