8/31/09

Demandware Powers New eCommerce Site for Crocs, Inc.

Katie Evans , Managing Editor, International Research

New eCommerce Platform Enables Greatly Enhanced Online Experience for Crocs Consumers

Woburn, Mass. – August 31, 2009 – Demandware, Inc., the leading on-demand ecommerce solutions provider,today announced that Crocs, Inc. (NASDAQ: CROX), a global designer, manufacturer and retailer of casual footwear for men, women and children under the Crocs™ brand, has re-launched its US site, www.crocs.com, on the Demandware® eCommerce Platform. The new site is the first of multiple ecommerce sites that Crocs will roll out on the Demandware platform in various international markets over the coming months. The new Crocs.com features a fresh new design to showcase the company’s vast product line of casual footwear, along with several drastic improvements that greatly enhance the online experience for customers. Now, Crocs customers can shop by color, size, use and price; obtain multiple views of products, including top, bottom, front side and back; create a wish list, and much more.

“We selected Demandware because it was the best solution to combine a fully-customizable, feature-rich platform with the financial and operational advantages of the on-demand model. With Demandware, we have a flexible, scalable platform that can help us meet our initiatives for international growth. The results so far have been great.” said Chris Ladd, Crocs’ VP of Global eCommerce.

Crocs is one of the world’s largest manufacturers of casual shoes, with more than 120 styles of comfortable, affordable and fun footwear, including sandals, boots, heels, wedges, flats and other functional footwear, in addition to its signature clogs. With more than 100 million consumers in more than 120 countries, the online channel is a key vehicle for further expanding Crocs’ reach around the world and providing its customers with more choices and easy accessibility to its growing product line. Moving forward, Crocs plans to launch more sites on Demandware across Europe and Asia.

“There are few brands in the world as well known as Crocs and we are delighted to provide the technology foundation for its new ecommerce initiatives. Crocs is an ideal partner for Demandware because it believes in the potential of the online channel to both better serve existing customers and acquire new ones. Together, we will work to take its online business to new levels of profitability,” said Stephan Schambach, Founder and Chairman of Demandware.

About Demandware, Inc.

High-growth retailers and consumer brands looking to develop or extend the reach of their B2C ecommerce business trust Demandware as their strategic partner for ongoing success. Demandware solutions, comprised of the only enterprise-class, on-demand ecommerce platform and expert services, deliver merchandising effectiveness, proven site reliability and industry best practices that exceed profitability goals. Only Demandware provides a distinct time-to-market advantage for launching multiple ecommerce sites, customizing the consumer experience from content to code, and maintaining sites at the forefront of ecommerce innovation. Demandware clients include industry leaders such as Bare Escentuals, Barneys New York, Columbia Sportswear, Crocs, Jones Apparel Group, Playmobil, s.Oliver and Timberland. For more information about Demandware, visit www.demandware.com, call 888-553-9216 or email info@demandware.com.

About Crocs, Inc.

Crocs, Inc. is a designer, manufacturer and retailer of performance casual footwear for men, women and children under the Crocs™ brand.

All Crocs™ brand shoes feature Crocs’ proprietary closed-cell resin, Croslite™, which represents a substantial innovation in footwear. The Croslite™ material enables Crocs to produce soft, comfortable, lightweight, superior-gripping, non-marking and odor-resistant shoes. These unique elements make Crocs™ footwear ideal for casual wear, as well as for professional and recreational uses such as boating, hiking, hospitality and gardening. The versatile use of the material has enabled Crocs to successfully market its products to a broad range of consumers.

Crocs™ shoes are sold in more than 120 countries and come in a wide array of colors and styles. Please visit www.crocs.com for additional information.

Topics:

Clog, Crocs, Demandware, Electronic commerce, Technology Internet

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