Don Davis , Editor in Chief
Boulder, CO – August 25, 2009 – Bioelements has selected Boulder, CO-based social media agency Room 214 to support research, social strategy and search marketing for their 2009/2010 social network and online initiatives.
"Room 214 was chosen as our social media agency because of their track record of influencing consumer behavior," said Callie Lushina, Vice President of Marketing for Bioelements. "In today’s marketplace, social networking and media is vital to a brand’s identity. Room 214 has a depth of expertise that will help Bioelements reach new customers through entirely new channels of communication.”
Room 214 will guide and support a comprehensive offering of integrated social media and search marketing programs dedicated to growing brand awareness and online sales. The social media agency has been involved with multiple social networking and word of mouth marketing efforts in various industries and will now leverage its expertise in professional skin care.
"Bioelements will succeed with social media the same way they have with word of mouth over the last 18 years,” stated Jason Cormier, Managing Partner of Room 214. “The brand has been able to rely almost entirely on the superior quality of its products. Our job will be to help Bioelements create more space for customers to express their passion on the brand’s behalf.”
Bioelements professional skin care was launched in 1991 and is used and retailed in more than 3,000 spas worldwide. The product line is relied upon by estheticians, dermatologists and consumers for its precise dedication to understanding the skin and its unique custom blending of retail and professional products. The brand is a pioneer in the skin care industry and continues to meet the ever-changing needs of the skin care professional.
About Room 214
Room 214 is a social media agency offering online word of mouth marketing services that include: viral and social media campaign development and execution; online business intelligence and research, reputation management and brand monitoring; influencer identification and blogger outreach; social applications development, including Facebook, Twitter, iPhone and custom apps; Post Zinger blog and podcast development; RSS/syndicating online press rooms; search engine optimization; Google-certified search marketing; landing page development; conversion and email management.
Contact: For more information, please contact Erin Pickard with Room 214 at 303-444-9214, email@example.com or Amanda Gaeta Shields with Bioelements at 773.519.4219, firstname.lastname@example.org.