7/28/09

GSI Commerce and the National Hockey League Extend E-Commerce Agreement with New 10-Year Contract

Katie Evans , Managing Editor, International Research

GSI to Service Canadian Consumers from its New Ontario Facility as well as Provide Enhanced Customization Services

KING OF PRUSSIA, Pa., July 28, 2009 – GSI Commerce Inc. (NASDAQ: GSIC) announced it has signed an extension and expansion of its multiyear e-commerce agreement with the National Hockey League (NHL®) to 2019. With a robust assortment of NHL merchandise coupled with unprecedented fan demand, Shop.NHL.com has flourished with GSI, with sales more than tripling since its launch of the site on the GSI platform in 2005.

Under the new 10-year agreement, GSI will continue to provide Shop.NHL.com, with e-commerce technology, fulfillment, customer care, catalog and interactive marketing services. In addition, GSI plans to open a fulfillment center in Ontario, Canada, which will enable Shop.NHL.com to drive incremental revenues, streamline order fulfillment and provide excellence in customer service for its Canadian fans.

In addition to continuing to customize team jerseys, the agreement expands customization services for the NHL by providing on-demand customization for a broader assortment of apparel items that includes T-shirts and sweatshirts. GSI will also continue to design, develop and distribute the NHL’s printed merchandise catalogs to consumers three times each year.

“GSI is a valued partner of the NHL and is helping us accelerate our e-commerce strategy with best-of-breed solutions in technology, fulfillment, customer care, catalogs and interactive marketing services,” said Perry Cooper, senior vice president of Digital Media. “As our needs have evolved, GSI has worked closely with us to develop a solution to the benefit of fans. They are committed to helping the NHL meet strategic goals and we are pleased to have them as our partner for the long term.”

GSI provides interactive marketing services to the NHL through its two divisions, gsi interactivesm and e-Dialog. e-Dialog provides e-mail marketing services, while gsi interactive provides search, comparative shopping, affiliate channel, retargeting, blog and social networking services.

“The NHL is committed to a digital media strategy that will help them to further engage their passionate fan base and we are excited to be a part of this,” said Bob Liewald, executive vice president of sporting goods for GSI. “NHL fans will continue to benefit from a great online shopping experience while having the opportunity to design more of their own personalized apparel. GSI is fully poised to deliver on the NHL’s desire to have a relevant and high-quality relationship with its fan base.”

GSI has agreements to manage the Web stores for all of the major professional sports leagues in the U.S., which includes the NHL, Major League Baseball, the NFL, the NBA and NASCAR. Major League Soccer is managed through GSI’s relationship with Baseball Advanced Media.

About the National Hockey League

The National Hockey League, founded in 1917, is the second-oldest of the four major professional team sports leagues in North America. Today, the NHL consists of 30 Member Clubs, each reflecting the League’s international makeup, with players from more than 20 countries represented on team rosters. According to a Simmons Market Research study, NHL fans are younger, more educated, more affluent, and access content through digital means more than any other sport. The NHL entertains more than 100 million fans each season in-arena and through its partners in national television (VERSUS, NBC, TSN, CBC, RDS, RIS, ESPN America, ASN and NHL Network™) and radio (NHL Radio™, Sirius XM Radio and XM Canada). Through the NHL Foundation, the League’s charitable arm, the NHL raises money and awareness for Hockey Fights Cancer™ and NHL Youth Development, and supports the charitable efforts of NHL players. For more information on the NHL, log on to NHL.com. NHL and the NHL Shield are registered trademarks of the National Hockey League. NHL and NHL team marks are the property of the NHL and its teams. All Rights Reserved.

About GSI Commerce

GSI Commerce® (www.gsicommerce.com) is the leading provider of services that enable e-commerce, multichannel retailing and interactive marketing for large, business-to-consumer (b2c) enterprises in the U.S. and internationally. We deliver customized e-commerce solutions through an e-commerce platform, which is comprised of technology, fulfillment and customer care. We offer each of the platform’s components on a modular basis, or as part of an integrated, end-to-end solution. We also offer a full suite of interactive marketing services through two divisions, gsi interactivesm and e-Dialog Inc. (www.e-dialog.com).

Forward-Looking Statements
This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements made in this release, other than statements of historical fact, are forward-looking statements. Actual results might differ materially from what is expressed or implied by these forward-looking statements. Additional information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements.

Contact:

GSI Commerce, Inc.

Kelly Henry

Director, Corporate Marketing

610.491.7474
Fax: 610.265.2866
news@gsicommerce.com

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