7/28/09

Finish Line Runs with Molecular for Digital Design Strategy and Web Development

Katie Evans , Managing Editor, International Research

Leading Athletic Retailer Looks to Isobar Interactive Agency for Help in Creating Exceptional Online Customer Experiences

WATERTOWN, Ma. – July 7, 2009 – Isobar interactive agency Molecular, Inc. (www.molecular.com) announced today it has been selected by leading athletic retailer The Finish Line, Inc. (NASDAQ: FINL) to deliver a digital redesign program aimed at creating a highly differentiated online shopping experience for consumers of athletic footwear and apparel.

The Finish Line, Inc. is one of the largest mall-based specialty retailers with 684 Finish Line stores in 47 states as well as online. The digital re-design work by Molecular will encompass overall strategic program planning and development, usability and customer research studies, data and analytics assessment, technical and visual design development, and implementation support.

“Our customers are young and technically savvy, and we want to deliver the very best possible shopping experience for them at every consumer touch point including in-store, catalog and online,” said Kevin Flynn, Senior Vice President of Marketing at Finish Line. “We’re excited to partner with Molecular to create an e-commerce site that engages and satisfies our customers like never before.”

Molecular President Howard Kogan said, “As consumers become more experienced online shoppers, they become more discerning with higher expectations of their online retailers. Finish Line is an exceptional brand with fantastic brand loyalty, and we’re thrilled to help them take their digital offering to the next level and fully realize the value of their brand in the online channel.”

About Molecular

Molecular is a top interactive agency that partners with results-driven companies to create highly effective, cutting-edge digital design solutions grounded in research and tied to business results. Since 1994, Molecular has directed successful Web initiatives for the national leading brands, including Nikon, Fidelity Investments, HumanaOne and Reebok. Headquartered in Boston, Molecular is a company of Isobar, a global network of digital marketing companies. For more information, please visit www.molecular.com.

About Isobar

Launched as a digital division of Aegis Media in May 2003, Isobar is the world’s largest digital marketing network and is uniquely structured for an interconnected digital world. Isobar provides the vision, infrastructure, tools and processes that link a network of some of the very best digital agencies in the world - all fully owned and driven by a clear vision of the future business world. For more information, please visit www.isobar.net.

Topics:

Advertising agency, Finish Line, Inc., Mass media, Mindblossom, Online shopping

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