Omniture has named Brian Anderson to handle all merger activity. The web analytics vendor has made five acquisitions in the past three years.
Katie Deatsch , Senior Editor
To oversee its strategic acquisition strategy, web analytics vendor Omniture Inc. has named a new vice president of corporate development. Brian Anderson, formerly vice president of corporate development at software vendor Interwoven, will be responsible for all mergers and acquisition activity for Omniture.
At Interwoven, Andersen led the acquisitions of Optimost and Discovery Mining, as well as the subsequent $775 million sale of Interwoven to infrastructure company Autonomy. Prior to his tenure at Interwoven, he was with computer software company Phoenix Technologies, where he held various roles in corporate development, business development and government affairs. Earlier in his career, he was in the mergers and acquisitions group of Robertson Stephens, a technology-focused investment bank.
“Omniture will continue to lead the expanding online business organization market through internal innovation and, when and where it makes sense, with very targeted strategic acquisition,” says Josh James, co-founder and CEO. “Toward that end, Brian’s experience will help Omniture better serve its customers."
Omniture has completed five acquisitions within the past three years to broaden its product offerings. They include web analytics firms Instadia and Visual Sciences, behavioral targeting company TouchClarity, optimization firm Offermatica and site search and merchandising company Mercado.