7/22/09
Improvement Direct sites get EcountersDirect.com tools, while the stone surface vendor boosts online exposure.
Mark Brohan , Research Director
Improvement Direct sites get EcountersDirect.com tools, while the stone surface vendor boosts online exposure.
Improvement Direct has expanded its offering of home improvement products through a strategic alliance with EcountersDirect.com, the online arm of Cosentino, an international supplier of stone surfaces including the Silestone quartz brand.
The seven-year-old EcountersDirect.com offers tools for selecting countertop materials, estimating project requirements and receiving a quote online. Installation services quoted are provided by a network of local stone fabricators. Under the agreement, Improvement Direct will implement ECountersDirect’s technology and tools on its own sites. In addition, EcountersDirect.com is now promoted on and linked to Improvement Direct site FaucetsDirect.com.
Improvement Direct already offers a range of home improvement products through a dozen niche web sites. The addition of countertop surfaces and installation from Ecounters on the FaucetsDirect.com site creates a single online shopping source for completing kitchen and bath construction and remodeling projects, the company says. Which company?
“From the inception of our business, our goal has been to deliver convenience and service to our customers,” says Christian Friedland, Improvement Direct president. “By joining forces with EcountersDirect.com, we now offer consumers a one-stop shopping experience in a very simple way.”
Improvement Direct is No. 127 in the Internet Retailer Top 500 Guide to Retail Web Sites.